The Media Handbook最新文献

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Exploring the Media, Part 3 探索媒体,第3部分
The Media Handbook Pub Date : 2019-05-03 DOI: 10.4324/9780429434655-6
Helen E. Katz
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引用次数: 0
Exploring the Media, Part 1 探索媒体,第1部分
The Media Handbook Pub Date : 2019-05-03 DOI: 10.4324/9780429434655-4
Helen E. Katz
{"title":"Exploring the Media, Part 1","authors":"Helen E. Katz","doi":"10.4324/9780429434655-4","DOIUrl":"https://doi.org/10.4324/9780429434655-4","url":null,"abstract":"","PeriodicalId":143400,"journal":{"name":"The Media Handbook","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126524250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Media, Part 2 探索媒体,第2部分
The Media Handbook Pub Date : 2019-05-03 DOI: 10.4324/9780429434655-5
Helen E. Katz
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引用次数: 0
Terms, Calculations, and Considerations 条款、计算和注意事项
The Media Handbook Pub Date : 2019-05-03 DOI: 10.4324/9780429434655-8
Helen E. Katz
{"title":"Terms, Calculations, and Considerations","authors":"Helen E. Katz","doi":"10.4324/9780429434655-8","DOIUrl":"https://doi.org/10.4324/9780429434655-8","url":null,"abstract":"","PeriodicalId":143400,"journal":{"name":"The Media Handbook","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116021727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond the Plan 超出计划
The Media Handbook Pub Date : 2019-05-03 DOI: 10.4324/9780429434655-10
Helen E. Katz
{"title":"Beyond the Plan","authors":"Helen E. Katz","doi":"10.4324/9780429434655-10","DOIUrl":"https://doi.org/10.4324/9780429434655-10","url":null,"abstract":"","PeriodicalId":143400,"journal":{"name":"The Media Handbook","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129119057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
What Is Media? 什么是媒体?
The Media Handbook Pub Date : 2019-05-03 DOI: 10.4324/9780429434655-1
Helen E. Katz
{"title":"What Is Media?","authors":"Helen E. Katz","doi":"10.4324/9780429434655-1","DOIUrl":"https://doi.org/10.4324/9780429434655-1","url":null,"abstract":"","PeriodicalId":143400,"journal":{"name":"The Media Handbook","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129977537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Media, Part 4 探索媒体,第4部分
The Media Handbook Pub Date : 2019-05-03 DOI: 10.4324/9780429434655-7
Helen E. Katz
{"title":"Exploring the Media, Part 4","authors":"Helen E. Katz","doi":"10.4324/9780429434655-7","DOIUrl":"https://doi.org/10.4324/9780429434655-7","url":null,"abstract":"","PeriodicalId":143400,"journal":{"name":"The Media Handbook","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114710032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Developing Optimal Media Objectives and Strategies 制定最佳媒体目标和策略
The Media Handbook Pub Date : 2016-08-25 DOI: 10.4324/9781315537870-11
Helen E. Katz
{"title":"Developing Optimal Media Objectives and Strategies","authors":"Helen E. Katz","doi":"10.4324/9781315537870-11","DOIUrl":"https://doi.org/10.4324/9781315537870-11","url":null,"abstract":"","PeriodicalId":143400,"journal":{"name":"The Media Handbook","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133807266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Media in the Marketing Context 营销背景下的媒体
The Media Handbook Pub Date : 2016-08-25 DOI: 10.4324/9781315537870-10
Helen E. Katz
{"title":"Media in the Marketing Context","authors":"Helen E. Katz","doi":"10.4324/9781315537870-10","DOIUrl":"https://doi.org/10.4324/9781315537870-10","url":null,"abstract":"","PeriodicalId":143400,"journal":{"name":"The Media Handbook","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125963406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creating the Plan 创建计划
The Media Handbook Pub Date : 2016-08-25 DOI: 10.4324/9781315537870-16
Helen E. Katz
{"title":"Creating the Plan","authors":"Helen E. Katz","doi":"10.4324/9781315537870-16","DOIUrl":"https://doi.org/10.4324/9781315537870-16","url":null,"abstract":"","PeriodicalId":143400,"journal":{"name":"The Media Handbook","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126489555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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