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The strategic advantages of moving upstream by telecommunication operators: The case of Asiacell 电信运营商向上游移动的战略优势:以Asiacell为例

the international journal of business and management research Pub Date : 2019-12-21 DOI: 10.32893/ijbmr.2019.1/12.3

F. A. Rasch

{"title":"The strategic advantages of moving upstream by telecommunication operators: The case of Asiacell","authors":"F. A. Rasch","doi":"10.32893/ijbmr.2019.1/12.3","DOIUrl":"https://doi.org/10.32893/ijbmr.2019.1/12.3","url":null,"abstract":"Purpose - This case examines the increase in smartphones and mobile devices usage, and wider utilization of applications, increases the demand for a faster network. The growth of Facebook, YouTube, online banking, and numerous other Media portals caused a call for higher-speed data. Methodology – This paper was conducted as an exploratory qualitative research. Primary data was collection by researchers directly from Asiacell. Primary data was compared with secondary data and available literature. Findings – Moving from 3G to 4G is an expensive affair, internal data by telecommunications operators worldwide showing clear indications of consumer demand, and potential revenues to justify such investments in new infrastructure. This is also true in the move towards 5G networks. Conclusion - Asiacell had to move to 3G technology to maintain competitive advantage, however, because of regulatory, infrastructure, technological, managerial and general business environment in Iraq, Asiacell is unable to move towards 4G anytime soon. This will lead to a loss of market share as current 4G streaming in the Kurdish region of Iraq is being provided by competitor ISP providers, namely Newroz Telecom and affiliated companies.","PeriodicalId":141597,"journal":{"name":"the international journal of business and management research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126992169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The value of loyalty programs in marketing of services 忠诚计划在服务营销中的价值

the international journal of business and management research Pub Date : 2018-12-27 DOI: 10.32893/ijbmr/2018/12.1.0.1

F. A. Rasch

{"title":"The value of loyalty programs in marketing of services","authors":"F. A. Rasch","doi":"10.32893/ijbmr/2018/12.1.0.1","DOIUrl":"https://doi.org/10.32893/ijbmr/2018/12.1.0.1","url":null,"abstract":"This paper explores the application of loyalty programs in Malaysian as a representative sample of the Asian and South East Asian consumer. This is primary attributed to the multi-culturalism and ethnic composition of the Malaysian society. This research concludes that the Malaysian consumers like most Southeast Asian consumers, is price sensitive, and motivated to utilize any form of loyalty program that enhances saving and increase value of purchase. Findings of this research concludes that consumers are increasingly price sensitive across Southeast Asia and Malaysia. Analysis further shows that higher fuel and general increases in the consumer price index (CPI) directly corelated to place of shopping. Analysis of secondary data further shows that consumers prefer to go to one stop shopping canter to get all their shopping needs done in one place, which often has all the facilities needed such as post office, banking services, food courts, and telecommunication services. Such one stop shopping canters provides convenience to consumers, and as a result, developers in the city of Kuala Lumpur are participating in the creation of such space and experience. Although this will create more commercial space and creation of jobs, yet the consequence of such demand and preference is over supply of retail centres that provides such shopping convenience. An efficient regulatory framework then must be in place that assesses population growth, demand and regulates supply of such retail space. Failing to adequately regulate supply of retail space would have a negative impact on zoning, the banking sector that is tied to the construction industry and developing companies of such retail space.","PeriodicalId":141597,"journal":{"name":"the international journal of business and management research","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126725580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2