{"title":"Shifts toward Image-Centricity in Contemporary Multimodal Practices","authors":"Hartmut Stöckl, Helen Caple, Jana Pflaeging","doi":"10.4324/9780429487965","DOIUrl":"https://doi.org/10.4324/9780429487965","url":null,"abstract":"This volume explores image-centric practices in the contemporary media sphere, a space that images now dominate. It does this through the application of functional-linguistic, social semiotic, text/genre-linguistic and inter-/transtextual approaches to multimodality, and by drawing on both the established and the emerging research expertise of multimodality scholars from Europe and Australia. These scholars were invited to refine and broaden the general idea of image-centricity and put it to the test in a number of different mass/social media contexts, where language, text structure, and text-image relations are dominated and led by images. These include magazines, advertising, news, and social media platforms. We use the term image as a cover term to include a range of visuals: photographs, illustrations, visualizations, and new writing/ typography. The resulting volume is a rich investigation of a range of contemporary multimodal practices, examining the relative status of image and language, visual aesthetics, multimodal cohesion/ coherence, and the values and ideologies underpinning image selection and presentation. In this chapter, we chart the path toward image-centricity and review the foundational research that has brought us to our current understanding of the role of images in the contemporary media sphere.","PeriodicalId":136347,"journal":{"name":"Shifts toward Image-Centricity in Contemporary Multimodal Practices","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115526019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}