{"title":"Grundbegriffe des Marketings","authors":"Alfred Kuss, M. Kleinaltenkamp","doi":"10.1007/978-3-658-06546-1_1","DOIUrl":"https://doi.org/10.1007/978-3-658-06546-1_1","url":null,"abstract":"","PeriodicalId":126830,"journal":{"name":"Marketing-Einführung","volume":"438 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123015045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Entwicklung von Marketingstrategien","authors":"Alfred Kuss, M. Kleinaltenkamp","doi":"10.1007/978-3-658-06546-1_5","DOIUrl":"https://doi.org/10.1007/978-3-658-06546-1_5","url":null,"abstract":"","PeriodicalId":126830,"journal":{"name":"Marketing-Einführung","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128797541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Grundzüge des Käuferverhaltens","authors":"Alfred Kuss, M. Kleinaltenkamp","doi":"10.1007/978-3-658-06546-1_3","DOIUrl":"https://doi.org/10.1007/978-3-658-06546-1_3","url":null,"abstract":"","PeriodicalId":126830,"journal":{"name":"Marketing-Einführung","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130000711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unternehmung und Absatzmarkt","authors":"Alfred Kuss, M. Kleinaltenkamp","doi":"10.1007/978-3-658-06546-1_2","DOIUrl":"https://doi.org/10.1007/978-3-658-06546-1_2","url":null,"abstract":"","PeriodicalId":126830,"journal":{"name":"Marketing-Einführung","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130672661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Weitere Schritte der Marketingplanung","authors":"Alfred Kuss, M. Kleinaltenkamp","doi":"10.1007/978-3-658-06546-1_10","DOIUrl":"https://doi.org/10.1007/978-3-658-06546-1_10","url":null,"abstract":"","PeriodicalId":126830,"journal":{"name":"Marketing-Einführung","volume":"114 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134195305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}