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Strategic Brand Management and Development Creating and Marketing最新文献

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Brand growth 品牌的成长
Strategic Brand Management and Development Creating and Marketing Pub Date : 2020-12-30 DOI: 10.4324/9780429322556-9
S. Lalaounis
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引用次数: 0
Brand futures 品牌期货
Strategic Brand Management and Development Creating and Marketing Pub Date : 2020-12-30 DOI: 10.4324/9780429322556-10
S. Lalaounis
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引用次数: 0
Holistic brand experiences and emotional branding 整体品牌体验和情感品牌
Strategic Brand Management and Development Creating and Marketing Pub Date : 2020-12-07 DOI: 10.4324/9780429322556-5
S. Lalaounis
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引用次数: 0
Consumer collectives, brand avoidance, and political consumption 消费者集体、品牌回避与政治消费
Strategic Brand Management and Development Creating and Marketing Pub Date : 2020-12-07 DOI: 10.4324/9780429322556-6
S. Lalaounis
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引用次数: 0
Creating brand identity 打造品牌形象
Strategic Brand Management and Development Creating and Marketing Pub Date : 2020-12-07 DOI: 10.4324/9780429322556-3
S. Lalaounis
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引用次数: 0
Brand performance and metrics 品牌表现及指标
Strategic Brand Management and Development Creating and Marketing Pub Date : 2020-12-07 DOI: 10.4324/9780429322556-8
S. Lalaounis
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引用次数: 0
Developing brand equity, positioning, personality, and values 发展品牌资产、定位、个性和价值观
Strategic Brand Management and Development Creating and Marketing Pub Date : 2020-12-07 DOI: 10.4324/9780429322556-2
S. Lalaounis
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引用次数: 0
Brand ethics, social responsibility, and sustainable consumption 品牌道德、社会责任、可持续消费
Strategic Brand Management and Development Creating and Marketing Pub Date : 2020-12-07 DOI: 10.4324/9780429322556-7
S. Lalaounis
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引用次数: 0
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