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Handbook of Research on Technology Applications for Effective Customer Engagement最新文献

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Antecedents of Social Commerce Adoption in Developing Countries 发展中国家采用社交商业的前因
Handbook of Research on Technology Applications for Effective Customer Engagement Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-4772-4.ch007
F. N. Koranteng, R. Boateng, R. Apau
{"title":"Antecedents of Social Commerce Adoption in Developing Countries","authors":"F. N. Koranteng, R. Boateng, R. Apau","doi":"10.4018/978-1-7998-4772-4.ch007","DOIUrl":"https://doi.org/10.4018/978-1-7998-4772-4.ch007","url":null,"abstract":"The emergence Web 2.0 technologies has transformed e-commerce into social commerce. The benefits associated with social commerce are well known. However, for businesses to reap such benefits, the factors that influence user intention to use social commerce must be understood. However, existing studies draw samples from developed countries. Given that geography and cultural factors affect technology adoption, findings from existing studies may not apply in the developing country context. This study therefore investigates the factors that influence user intention to use social commerce in developing countries. A survey questionnaire was used to gathered responses from 614 students in Ghanaian universities and analyzed using PLS-SEM. The results indicate that information quality, system quality, and service quality have significant influence on user intention to use social commerce. The findings point out the need to provide relevant support to users and ensure accurate and reliable information on social commerce platforms.","PeriodicalId":110860,"journal":{"name":"Handbook of Research on Technology Applications for Effective Customer Engagement","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128959343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Internet of Things Technologies 物联网技术
Handbook of Research on Technology Applications for Effective Customer Engagement Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-4772-4.ch003
Liew Chung Sim, A. Min, Goh Yee Teen, Koh Wai Kin, Tan Shy Yin, Teh Ru Yi
{"title":"Internet of Things Technologies","authors":"Liew Chung Sim, A. Min, Goh Yee Teen, Koh Wai Kin, Tan Shy Yin, Teh Ru Yi","doi":"10.4018/978-1-7998-4772-4.ch003","DOIUrl":"https://doi.org/10.4018/978-1-7998-4772-4.ch003","url":null,"abstract":"The aim of this research is to examine factors influencing consumer acceptance of internet of things technology (IoT) guiding by the technology acceptance model (TAM). This quantitative research involves 204 respondents approached via convenience sampling at a public higher learning institution. Data was analyzed using multiple regression, and results revealed that the dimension of perceived usefulness is the most influencing factor on the consumers' acceptance of IoT technology and consumers' behavioural intention to use. In the Malaysian context, this research provides additional information in narrowing the research gap with regard to understanding behavioural intention to use the IoT technology. Next, the framework will be used for future exploration to address the issue of how people who have never utilized an IoT innovation react.","PeriodicalId":110860,"journal":{"name":"Handbook of Research on Technology Applications for Effective Customer Engagement","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132323038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Marketing 数字营销
Handbook of Research on Technology Applications for Effective Customer Engagement Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-4772-4.ch010
N. Aksoy, Ebru Tümer Kabadayi, Alev Kocak Alan
{"title":"Digital Marketing","authors":"N. Aksoy, Ebru Tümer Kabadayi, Alev Kocak Alan","doi":"10.4018/978-1-7998-4772-4.ch010","DOIUrl":"https://doi.org/10.4018/978-1-7998-4772-4.ch010","url":null,"abstract":"The continuous development of technology makes marketing scholars and practitioners more dynamic and open to apply new approaches and make new investigations about digital marketing. One of these techniques, the VOSviewer science mapping, was used in this study. This technique is capable of processing thousands of data, as well as providing more systematic, comprehensive, and representative results. This study aims to review the field of digital marketing and reveal the themes under the field to make a comprehensive description of digital marketing so that marketing researchers and practitioners can quickly discover impactful and/or under-developed themes in the field. Thirteen thousand nine hundred ninety-four articles published about digital marketing since 1974 were analysed through the VOSviewer software program. A digital marketing map was created consisting of four topic clusters and three visualization styles. In this way, a visual inference was made about the current state of digital marketing, and its current situation was also discussed.","PeriodicalId":110860,"journal":{"name":"Handbook of Research on Technology Applications for Effective Customer Engagement","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126705284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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