LSN: Electronic Shopping & Internet Issues (Sub-Topic)最新文献

筛选

英文中文

The Factors Influencing Moroccan Community to Purchase Online From Chinese Retailers 影响摩洛哥社区从中国零售商网上购物的因素

LSN: Electronic Shopping & Internet Issues (Sub-Topic) Pub Date : 2019-07-17 DOI: 10.2139/ssrn.3421724

Maryem Elmeziani, A. F. Huseynov

{"title":"The Factors Influencing Moroccan Community to Purchase Online From Chinese Retailers","authors":"Maryem Elmeziani, A. F. Huseynov","doi":"10.2139/ssrn.3421724","DOIUrl":"https://doi.org/10.2139/ssrn.3421724","url":null,"abstract":"Nowadays, a considerable number of Moroccan customers have easy access to the internet and online banking. Most of them trust the e-commerce, towards Chinese retailers. Also, the technology revolution in Morocco, confırms that the above mentioned community, is totally convinced with the quality of online shopping through Chinese platforms.<br><br>The main purpose of this study is to investigate the factors influencing the Moroccan community to purchase from Chinese retailers. A survey was conducted on a sample of 203 e-pay cardholders, after determining four key factors (Responsiveness, Reliability, Competence, Ease of use), with Attitude as a mediator variable. Research model constructs were analyzed with the help of SPSS as a statistical software. The main finding of this research indicated that the above mentioned SERVQUAL dimensions demonstrate a direct and indirect impact on customer intention to purchase. The findings of this study can help Moroccan online retailers to rethink about the existing strategies,and develop effective marketing plans by taking into consideration the perception of Moroccan customers about online shopping.","PeriodicalId":106288,"journal":{"name":"LSN: Electronic Shopping & Internet Issues (Sub-Topic)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125376180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Businesses' Perception of Electronic Signatures: An Australian Study 企业对电子签名的看法:一项澳大利亚研究

LSN: Electronic Shopping & Internet Issues (Sub-Topic) Pub Date : 2009-01-02 DOI: 10.14296/DEESLR.V6I0.1856

Aashish Srivastava

引用次数: 4

Economic Impact of Content Delivery Networks on the Net Neutrality Debate 内容交付网络对网络中立性辩论的经济影响

LSN: Electronic Shopping & Internet Issues (Sub-Topic) Pub Date : 1900-01-01 DOI: 10.2139/ssrn.3409153

Swagatam Sinha

引用次数: 0