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Green Consumption 绿色消费
Green Branding Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-36060-3_2
Oliver Errichiello, Arnd Zschiesche
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引用次数: 0
Challenges of Green Brand Management 绿色品牌管理的挑战
Green Branding Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-36060-3_1
Oliver Errichiello, Arnd Zschiesche
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引用次数: 0
Understanding the Brand 了解品牌
Green Branding Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-36060-3_3
Oliver Errichiello, Arnd Zschiesche
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引用次数: 2
Development, Evolution and Management of a Green Brand 绿色品牌的发展、演变与管理
Green Branding Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-36060-3_4
Oliver Errichiello, Arnd Zschiesche
{"title":"Development, Evolution and Management of a Green Brand","authors":"Oliver Errichiello, Arnd Zschiesche","doi":"10.1007/978-3-658-36060-3_4","DOIUrl":"https://doi.org/10.1007/978-3-658-36060-3_4","url":null,"abstract":"","PeriodicalId":101770,"journal":{"name":"Green Branding","volume":"357 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123427597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand Management: The Six Principles of Green Brand Management 品牌管理:绿色品牌管理的六项原则
Green Branding Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-36060-3_5
Oliver Errichiello, Arnd Zschiesche
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引用次数: 0
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