Jurnal Inspirasi Bisnis dan Manajemen最新文献

{"title":"Faktor yang mempengaruhi nilai perusahaan dengan Covid-19 sebagai variabel moderasi","authors":"Chintya Yakti Gallista Fihanputri, A. W. N. Jati","doi":"10.33603/jibm.v6i2.7582","DOIUrl":"https://doi.org/10.33603/jibm.v6i2.7582","url":null,"abstract":". Analysis of the factors that influence the firm value with the moderating variable of Covid-19 is the purpose of this research. Quantitative method is the research method used. Purposive sampling is made as a sampling technique. Companies listed on the Indonesia Stock Exchange (IDX) in the property and real estate sector in 2017-2021 became this research population. Observation period is 5 years, namely 2017-2021 and 41 companies are the samples in this study. Data testing technique uses multiple regression analysis and moderated regression analysis with the SPSS program. Data processing shows that good corporate governance (GCG), firm size, profitability, and activity simultaneously have an effect on firm value. Firm value is not influenced by good corporate governance and firm size. Firm value is influenced by profitability and activity. Firm value is influenced by profitability and Covid-19 is able to moderate and weaken the relationship between the two.","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125671926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran perilaku kerja inovatif dan keterlibatan kerja dosen vokasi di Jawa Timur","authors":"Nilawati Fiernaningsih, Pudji Herijanto, Anna Widayani","doi":"10.33603/jibm.v6i2.7524","DOIUrl":"https://doi.org/10.33603/jibm.v6i2.7524","url":null,"abstract":"","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131001570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh e-logistics dan e-service quality terhadap kepuasan pelanggan e-commerce dagangan mall","authors":"T. Budiman","doi":"10.33603/jibm.v6i2.6397","DOIUrl":"https://doi.org/10.33603/jibm.v6i2.6397","url":null,"abstract":": The purpose of this research was to examine the effect of e-logistics, e-service quality on customer satisfaction in e-commerce Dagangan Mall. The method used is a quantitative research method. The population is Dagangan Mall customers in the Greater Bandung area. The sampling technique used was purposive sampling. Data collection techniques using questionnaires and data analysis used is multiple regression analysis. The results of the study show that there is a positive and significant effect of e-logistics, e-service quality on customer satisfaction.","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127880661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinan repurchase intention dalam belanja online","authors":"Pribanus Wantara, S. Irawati","doi":"10.33603/jibm.v6i2.7643","DOIUrl":"https://doi.org/10.33603/jibm.v6i2.7643","url":null,"abstract":". The purpose of this study is to identify online repurchase intentions among Indonesian consumers, especially student consumers, with a special focus on the effects of e-satisfaction, e-trust and e-loyalty. As there is limited research explaining online repurchase intentions in developing countries, this study was conducted in Indonesia. An empirical study was conducted using a questionnaire survey and a total of 290 respondents were used to test the proposed model. The results showed that e-satisfaction, e-trust and e-loyalty had a positive effect on repurchase intentions at online stores. In addition, it was found that trust in online stores is the main determinant of online repurchase intentions followed by satisfied online customers and loyal to online store websites.","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"49 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116564999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Apakah brand awareness mampu memoderasi promosi, kualitas produk dan inovasi terhadap keputusan pembelian?","authors":"Sugeng Lubar Prastowo, Rahmadi Rahmadi","doi":"10.33603/jibm.v6i2.7798","DOIUrl":"https://doi.org/10.33603/jibm.v6i2.7798","url":null,"abstract":"Abstract. This study aims to examine whether brand awareness is able to moderate promotional activities, product quality and product innovation in increasing consumer purchasing decisions. The research was conducted at PT Jamus Baladewa Nusantara, the pioneering business of sofa product craftsmen. Quantitative research methods causal associative approach. Data collection was carried out using a questionnaire on 151 respondents, using a purposive sampling technique. Data analysis using the Smart PLS 3.0 program. The results of the study prove that the moderating variable of brand awareness is insufficient evidence to moderate promotional activities, product quality, and product innovation towards increasing consumer purchasing decisions. However, brand awareness has been proven to be significantly capable of acting as a predictor in increasing consumer purchasing decisions.The results of this study provide benefits in an effort to increase purchasing decisions, namely by increasing promotional activities, improving product quality, and enforcing brand awareness as a predictor.Keywords: Brand Awareness; Buying Decision; Innovation; Promotion; Product Quality Abstrak. Penelitian ini bertujuan untuk mengkaji, apakah brand awareness mampu memoderasi aktifitas promosi, kualitas produk dan inovasi produk dalam meningkatkan keputusan pembelian konsumen. Penelitian dilakukan pada usaha rintisan pengrajin produk sofa PT Jamus Baladewa Nusantara. Metode penelitian kuantitatif pendekatan asosiatif kausal. Pengumpulan data dilakukan dengan kuesioner pada 151 responden, menggunakan teknik purposive sampling. Analisis data menggunakan program Smart PLS 3.0. Hasil penelitian membuktikan bahwa variabel moderasi brand awareness, tidak cukup bukti mampu memoderasi aktifitas promosi, kualitas produk, dan inovasi produk terhadap peningkatan keputusan pembelian konsumen. Namun brand awareness terbukti secara signifikan mampu berperan sebagai prediktor dalam meningkatkan keputusan pembelian konsumen. Hasil penelitian ini memberikan manfaat dalam upaya meningkatkan keputusan pembelian, yaitu dengan cara meningkatkan aktifitas promosi, meningkatkan kualitas produk, dan memberlakukan brand awareness sebagai prediktor.Kata kunci: Inovasi; Keputusan Pembelian; Kesadaran Merek; Kualitas Produk; Promosi","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115127855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Learning Theory dalam Pemodelan Pengembangan Wisata Embung Sarwadadi Kecamatan Talun Kabupaten Cirebon","authors":"Mukarto Siswoyo, Acep Komara, Dedi Muhammad Siddiq, Yandi Putra Pratama, I. Lestari","doi":"10.33603/jibm.v6i2.7617","DOIUrl":"https://doi.org/10.33603/jibm.v6i2.7617","url":null,"abstract":". This paper aims to explore the tourism potential of the Sarwadadi reservoir lake located in Sarwadadi Village, Talun District, Cirebon Regency, and recommends a model for its development. Three models of reservoir development in the Special Region of Yogyakarta or Daerah Istimewa Yogyakarta (DIY), namely, Nglanggeran Reservoir, Tonogoro Reservoir and Langensari Reservoir are used as models. The research data were collected qualitatively by conducting interviews with the Head of Sarwadadi Village and two Sarwadadi community leaders and observations at the Sarwadadi Reservoir Lake location, as well as interviews with the managers of three reservoir lakes in DIY and observations at the three reservoirs. This research found that the partnership patterns between village, sub-district and district governments, village communities and civil society groups in the management of the Nglanggeran Reservoir Lake in DIY brings the Nglanggeran Reservoir Lake to be an exemplary model. Through the engagement of stakeholders of the Nglanggeran Reservoir in accordance to their main tasks and functions, Nglanggeran Reservoir’s managers are able to enhance the economic welfare of the local people .","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124114996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh orientasi pasar, kreativitas dan inovasi produk terhadap kinerja pemasaran UMKM","authors":"Sri Harini, Endang Silaningsih, Marwah Eka Putri","doi":"10.33603/jibm.v6i1.6040","DOIUrl":"https://doi.org/10.33603/jibm.v6i1.6040","url":null,"abstract":"","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114451618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis faktor-faktor yang mempengaruhi kualitas layanan dan dampaknya terhadap kepuasan pengunjung","authors":"Oda I. B. Hariyanto, Jayanti Rukmandiana","doi":"10.33603/jibm.v6i1.5162","DOIUrl":"https://doi.org/10.33603/jibm.v6i1.5162","url":null,"abstract":": The purpose of this study was to examine the dimensions of the service quality variable, on the customer satisfaction variable to be adopted as success in the hospitality industry such as hospitality. This research is a survey research using quantitative descriptive research methods. This study describes the phenomenon of service quality on customer satisfaction. Data collection using research instruments statistical data analysis, with the aim of testing the hypotheses that have been set. The results of the study based on the multicollinearity test that the variables of physical evidence and reliability, it was found that the relationship between responsiveness and customer satisfaction had a positive insignificant correlation. Assurance and empathy are positively related to customer satisfaction. Recommendations for further research are carried out on customers who stay at five-star hotels or choose hotels with the green hotel concept, because the concept is very supportive of its facilities and services.","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121228928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh social media marketing activities terhadap loyalitas pelanggan pada produk lokal UMKM di aplikasi Shopee","authors":"Nura Salsabila, I. Indrawati","doi":"10.33603/jibm.v6i1.6802","DOIUrl":"https://doi.org/10.33603/jibm.v6i1.6802","url":null,"abstract":"Abstract. The main purpose of this research is to examine the influence of social media marketing activities on customer loyalty through customer equity drivers with three dimensions: value equity, brand equity, relationship equity in local MSMEs products in the Shopee application. Non-probability sampling was utilized, along with purposive sampling. This survey included 275 respondents who used Shopee application users in Indonesia and had purchased local products. In this study, descriptive analysis and SmartPLS 3.0 software was used for SEM analysis. According to the results of this investigation, perceived social media marketing activities have a positive significant influence on value equity, brand equity, and relationship equity. Value equity, brand equity, and relationship equity have a positive significant effect on customer loyalty. Value equity, brand equity, and relationship equity will mediate the relationship between perceived social media marketing activities and customer loyalty. Keywords: Brand Equity; Customer Loyalty; Relationship Equity; Social Media Marketing Activities; Value Equity. Abstrak. Tujuan utama dari penelitian ini adalah untuk mengkaji pengaruh social media marketing activities pada loyalitas pelanggan melalui customer equity drivers’ dengan tiga dimensi: value equity, brand equity, and relationship equity pada produk UMKM lokal di aplikasi Shopee. Non-probability sampling digunakan, bersama dengan purposive sampling. Survei ini melibatkan 275 responden pengguna aplikasi Shopee di Indonesia dan pernah membeli produk lokal. Dalam penelitian ini, analisis deskriptif dan software SmartPLS 3.0 digunakan untuk analisis SEM. Menurut hasil dari investigasi ini, perceived social media marketing activities berpegaruh positif signifikan terhadap value equity, brand equity, dan relationship equity. Value equity, brand equity, dan relationship equity berpengaruh positif signifikan terhadap loyalitas pelanggan. Value equity, brand equity, dan relationship equity akan memediasi hubungan antara perceived social media marketing activities dan loyalitas pelanggan.   Kata Kunci: Brand Equity; Loyalitas Pelanggan; Relationship Equity; Social Media Marketing Activities; Value Equity.","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131383780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh kepemimpinan, keterlibatan kerja dan kompensasi finansial terhadap niat keluar karyawan","authors":"D. Arianto, Eliyana Wahyuningsih","doi":"10.33603/jibm.v6i1.6176","DOIUrl":"https://doi.org/10.33603/jibm.v6i1.6176","url":null,"abstract":". This study aims to measure and determine: (1) the influence of leadership on employee exit intentions; (2) The effect of job involvement on the intention to leave employees; (3) The effect of financial compensation on the intention to leave the Jepara Indah Hotel employees. This research is a causal associative research using a quantitative approach. The population of this study are permanent employees at Hotel Jepara Indah, amounting to 52 people. The sampling technique used the census method. Data were collected by means of a questionnaire that had been tested for validity and reliability. The data analysis technique used is multiple regression. The results showed: (1) Leadership has a negative effect on employees' leaving intentions (2) Work involvement has a negative effect on employees' leaving intentions (3) Financial compensation has a negative effect on employees' leaving intentions.","PeriodicalId":184876,"journal":{"name":"Jurnal Inspirasi Bisnis dan Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131064117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}