Determinan repurchase intention dalam belanja online

. The purpose of this study is to identify online repurchase intentions among Indonesian consumers, especially student consumers, with a special focus on the effects of e-satisfaction, e-trust and e-loyalty. As there is limited research explaining online repurchase intentions in developing countries, this study was conducted in Indonesia. An empirical study was conducted using a questionnaire survey and a total of 290 respondents were used to test the proposed model. The results showed that e-satisfaction, e-trust and e-loyalty had a positive effect on repurchase intentions at online stores. In addition, it was found that trust in online stores is the main determinant of online repurchase intentions followed by satisfied online customers and loyal to online store websites.