Indonesian Business Review最新文献_第3页

Eksplorasi Motivasi Berbelanja Menggunakan Aplikasi Belanja Online di Indonesia 利用印尼的在线购物应用来探索购物动机

Indonesian Business Review Pub Date : 2021-06-28 DOI: 10.21632/ibr.4.1.81-113

A. Santoso, F. Prabowo, Homsani Homsani, Muhamad Yusuf Wira Dharma, Yulianto Yulianto

引用次数: 0

Studi Tentang Faktor yang Mempengaruhi Niat untuk Mengundurkan Diri pada Operator Call Center 该研究影响其意图辞职到呼叫中心操作员的因素

Indonesian Business Review Pub Date : 2021-06-28 DOI: 10.21632/ibr.4.1.1-24

Adi Wijoyo, Ari Yuda Laksmana, Banito Adiarto, Desy Arianty, Ng Pwee Hiong, Heronimus Maryono

引用次数: 0

Niat Pembelian Kembali pada aplikasi dan/atau situs Online Travel Agency (OTA) 招聘意向的应用程序和/或在线旅游代理(OTA)

Indonesian Business Review Pub Date : 2021-06-28 DOI: 10.21632/ibr.4.1.57-80

Daichi Ikegami, Lukas Mardhi, Raden Roro Diah Wulansari, Ratu Febriana Erawati, Ricko Respati

{"title":"Niat Pembelian Kembali pada aplikasi dan/atau situs Online Travel Agency (OTA)","authors":"Daichi Ikegami, Lukas Mardhi, Raden Roro Diah Wulansari, Ratu Febriana Erawati, Ricko Respati","doi":"10.21632/ibr.4.1.57-80","DOIUrl":"https://doi.org/10.21632/ibr.4.1.57-80","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk menjelaskan, menggambarkan, menganalisa dan melakukan pengujian efek atau dampak dari faktor-faktor pengalaman pelanggan terhadap niat pembelian kembali pada media aplikasi dan/atau situs Online Travel Agency (OTA) dengan kepuasan pelanggan sebagai variabel penghubung. Kerangka konseptual dibentuk berdasarkan tinjauan literatur dari penelititan sebelumnya. Metode kuantitatif dilakukan dengan melakukan penyebaran daftar pertanyaan (survey) dan didistribusikan ke sampel responden yang berada di wilayah Jakarta, Indonesia, berusia produktif (21 tahun keatas) yang terdiri dari mahasiswa, karyawan, dan pengusaha sebagai pengguna aplikasi dan/atau situs Online Travel Agency (OTA). Analisis regresi digunakan untuk menganalisis data. Terdapat 8 faktor pengalaman pelanggan dalam melakukan transaksi e-commerce di aplikasi dan/atau situs Online Travel Agency (OTA) (Kemudahan penggunaan, Interaksi, Keamanan, Keandalan Pemenuhan, Pelayanan pelanggan, Penawaran toko, Manfaat Pelanggan/Persepsi Nilai, dan Proses pembelian yang jelas). Penelitian menunjukan bahwa faktor proses pembelian yang jelas memegang peranan penting dalam mempengaruhi kepuasan pelanggan dalam bertransaksi menggunakan aplikasi dan/atau situs Online Travel Agency (OTA) yang pada akhirnya memberikan dampak niat untuk melakukan pembelian kembali dimasa yang akan datang.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133831056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Faktor-Faktor yang Mempengaruhi Repurchase Intention dengan Variabel Mediasi Customer Satisfaction pada Network Orchestrator x

Indonesian Business Review Pub Date : 2021-06-28 DOI: 10.21632/ibr.4.1.1-23

Abu Bakar Adni, Aloysius Evan Kristian, Iqbal Asyraf Lufty, Tedy Tedy

引用次数: 0

How Celebrity Endorsement Influences Consumer’s Purchase Intention of Fashion Products on Instagram 名人代言如何影响消费者在Instagram上购买时尚产品的意愿

Indonesian Business Review Pub Date : 2021-06-27 DOI: 10.21632/ibr.4.1.44-56

Anthony Evan, Ario Adibratha Gunawan, Christie Anita Pardede, Felicia Hendra Wibowo, Ricky Noviyandi

{"title":"How Celebrity Endorsement Influences Consumer’s Purchase Intention of Fashion Products on Instagram","authors":"Anthony Evan, Ario Adibratha Gunawan, Christie Anita Pardede, Felicia Hendra Wibowo, Ricky Noviyandi","doi":"10.21632/ibr.4.1.44-56","DOIUrl":"https://doi.org/10.21632/ibr.4.1.44-56","url":null,"abstract":"This purpose of this study is to assess the effectiveness of celebrity endorsement in marketing fashion products on social media in Indonesia. This study examines five attributes: familiarity, congruity, physical appearance, trustworthiness, and expertise. Research was conducted using the quantitative method with analytic observation and cross-sectional studies. Data obtained were managed descriptively and analytically using SPSS with multiple regression analysis. The result of our regression analysis showed three attributes that positively impact consumer’s purchase intention; familiarity with the celebrity, trustworthiness of the celebrity; and the expertise of the celebrity in giving recommendation. This quantitative study was conducted with a small number of samples, using a specific celebrity and product type. Studies using different celebrities and product categories may have different outcomes. Therefore, we cannot generalized the result of this study given the said limitation. This research was conducted to help management choose the right marketing tool and the best celebrity based on the result of this study to help management meet their marketing strategy objectives.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122330825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Relationship between Artificial Intelligence (AI) Quality, Customer Preference, Satisfaction and Continuous Usage Intention of e-Banking Services 人工智能(AI)质量、客户偏好、满意度与电子银行服务持续使用意愿的关系

Indonesian Business Review Pub Date : 2021-06-27 DOI: 10.21632/ibr.4.1.24-43

M. Dantsoho, Kabiru Jinjiri Ringim, Kabiru Maitama Kura

{"title":"The Relationship between Artificial Intelligence (AI) Quality, Customer Preference, Satisfaction and Continuous Usage Intention of e-Banking Services","authors":"M. Dantsoho, Kabiru Jinjiri Ringim, Kabiru Maitama Kura","doi":"10.21632/ibr.4.1.24-43","DOIUrl":"https://doi.org/10.21632/ibr.4.1.24-43","url":null,"abstract":"This study was set to examine the relationship between artificial intelligence (AI) quality, customer preference, satisfaction and continuous usage intention of e-banking services powered by AI solution. To achieve this, a cross-sectional research design was employed to collect data from the bank customers using purposive snowball sampling. In total 274 responses were retrieved from the bank customers that agreed to participate in the study and 246 were useful for the final data analysis. Analysis was done using partial least square structural equation modeling (PLS-SEM) approach with aid of SmartPLS 3.2.8. A snowball non-probability sampling procedure was used for the data collection. The findings indicate that the AI quality have a positive effect on satisfaction and satisfaction has significant positive effect on the intention of continuing use of e-banking services. However, consumer preference was not significantly related to continuous usage intention of e-banking services. This is practically possible in Nigerian context. Because we observe that majority of the respondents does not have specific preference of using or interacting with e-banking services powered by AI as against those control by human interactions. The implication of this findings is that is the used of AI based services in the Nigerian context is still at it infancy level. Therefore, there is still much to learn from the experience of both planners, implementers and beneficiaries. This study is perhaps, the first of its kind to examine the relationships of AI chatbot quality on customer satisfaction and continuous usage intention of e-banking services. It is therefore, contributes to the development of literature in this direction.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115379301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Risiko Pencurian Identitas dan Persepsi atas Risiko terhadap Niat Belanja Online 身份盗窃和感知对网上购物风险的影响

Indonesian Business Review Pub Date : 2020-12-30 DOI: 10.21632/ibr.3.2.180-218

I. W. Sudama, Martin Aryana Imanto, S. Wijayanti, Tuty Yulia Agustini, Zainal Fatoni

引用次数: 1

Pengaruh Kecerdasan Emosional dan Tingkat Kepercayaan terhadap Kinerja pada Proyek Infrastruktur 在基础设施项目中，情感智能和信任水平对绩效的影响

Indonesian Business Review Pub Date : 2020-12-30 DOI: 10.21632/ibr.3.2.127-164

Dara Ninggarwati, M. Sinaga, Riana Yenny Beatrix, Herbert Bontor, S. Wijaya, Willy Ilham Dasrul

引用次数: 0

Pengaruh Penggunaan Media Sosial Terhadap Ekuitas Merek Agen Perjalanan Daring 社交媒体的使用对在线旅行社品牌权益的影响

Indonesian Business Review Pub Date : 2020-12-30 DOI: 10.21632/ibr.3.2.219-239

Adri Candra, Haranna Farghani, Romy Haidar, Vito Farisan

引用次数: 0

Dampak Sistem Pengamanan Data di Layanan OVO terhadap Peningkatan Penggunanya OVO服务中的数据安全系统对用户的影响

Indonesian Business Review Pub Date : 2020-12-30 DOI: 10.21632/ibr.3.2.103-126

Alvin Subrata, Andriany Yutanto, Budi Altati Sulastri Simangunsong, Ernest Eliot Hanom Simatupang, Henri Widodo

引用次数: 0