Journal of Direct Marketing最新文献_第9页

Home shopping channel customer segments: A cross-cultural perspective 家庭购物渠道客户细分:跨文化视角

Journal of Direct Marketing Pub Date : 1995-01-01 DOI: 10.1002/dir.4000090407

William J. McDonald

引用次数: 26

From the editor 来自编辑

Journal of Direct Marketing Pub Date : 1995-01-01 DOI: 10.1002/dir.4000090102

Don E. Schultz

引用次数: 2

The use of black models in specialty catalogs 在专业目录中使用黑人模特

Journal of Direct Marketing Pub Date : 1995-01-01 DOI: 10.1002/dir.4000090406

Elizabeth J. Wilson , Abhijit Biswas

{"title":"The use of black models in specialty catalogs","authors":"Elizabeth J. Wilson , Abhijit Biswas","doi":"10.1002/dir.4000090406","DOIUrl":"10.1002/dir.4000090406","url":null,"abstract":"<div><p>Although there are a wealth of studies which examine the use of minority models (particularly African American models) in advertising, we found no research that addresses the use of black models in direct marketing vehicles, that is, specialty catalogs. We conducted a content analysis of 111 clothing and gift catalogs to determine benchmarks on the use of black models in catalogs. Generally, we found that black models in specialty catalogs tend to be used in similar proportions to magazine advertisements and less than the proportion of black models in television advertisements. The average proportion of black models in catalogs is roughly 4 percent. While this percentage does not reflect the proportion of African Americans in our society (12%), it is close to the proportion of black Americans that shop from specialty catalogs (7.5%). Other findings were that black models are shown with relatively high-price/value merchandise; medium-brown completed models tend to be used more than models who are very dark or very light in complexion; and nine percent of models on catalog covers are black. We compare our findings to those in the advertising literature and offer implications for direct marketing management and strategy.</p></div>","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"9 4","pages":"Pages 47-56"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/dir.4000090406","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82694133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

From the practitioners 来自从业者

Journal of Direct Marketing Pub Date : 1994-01-01 DOI: 10.1002/dir.4000080302

Robert Kestnbaum

引用次数: 0

摘要

Journal of Direct Marketing Pub Date : 1994-01-01 DOI: 10.1002/dir.4000080311

引用次数: 0

Strategies for penetrating the japanese market 打入日本市场的策略

Journal of Direct Marketing Pub Date : 1994-01-01 DOI: 10.1002/dir.4000080107

Lisa A. Petrison , Masaru Ariga , Paul Wang

引用次数: 5

Direct marketing and online consumer information services (OLCISs) : Implications and challenges 直销和在线消费者信息服务(olcis):影响和挑战

Journal of Direct Marketing Pub Date : 1994-01-01 DOI: 10.1002/dir.4000080404

W. Wayne Talarzyk , Robert E. Widing II

{"title":"Direct marketing and online consumer information services (OLCISs) : Implications and challenges","authors":"W. Wayne Talarzyk , Robert E. Widing II","doi":"10.1002/dir.4000080404","DOIUrl":"10.1002/dir.4000080404","url":null,"abstract":"For over 25 years the idea of consumers using computers to shop electronically, and to receive all types of information directly into their homes, has been put forth as the wave of the future. During the early 1980s a number of such services were tested and brought to the marketplace. But consumers showed little interest in the electronic information services and the ability to shop via such services. Today there seems to be a renewed interest in such computer information services and the potential they offer for direct marketing. A few online consumer information services (OLCISs) have shown slow but steady growth during the past few years, and a number of new services have been introduced with some market acceptance more recently. Several such systems are mentioned as part of Business Week's cover story articles on interactive media (20) and retailing's new frontier (27). We believe that a critical mass of OLCISs is beginning to form and that it is time for marketers and academics to give more attention to these emerging technologies. Our comments toward that end are organized in several major areas. At the outset it is important to look at the beginnings of OLCISs to help achieve an appreciation of how these services have developed. Then we want to examine some of the relevant literature on the retailing status and potential of OLCISs. To provide a more current perspective on OLCISs and where they are likely to lead in the coming years, we present survey results concerning the opinions and attitudes of 100 key informants about OLCISs in general, and their use for retailing in particular. We conclude with implications and challenges for direct marketers and academics.","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"8 4","pages":"6-17"},"PeriodicalIF":0.0,"publicationDate":"1994-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/dir.4000080404","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72170696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 14

Formula for the future–1993 annual report of the DMEF 经济和环境基金未来1993年年度报告的公式

Journal of Direct Marketing Pub Date : 1994-01-01 DOI: 10.1002/dir.4000080212

引用次数: 0

Database marketing and its measurements of success 数据库营销及其成功的衡量标准

Journal of Direct Marketing Pub Date : 1994-01-01 DOI: 10.1002/dir.4000080210

Paul Wang, Ted Splegel

引用次数: 73

From the editor 来自编辑

Journal of Direct Marketing Pub Date : 1994-01-01 DOI: 10.1002/dir.4000080103

Don E. Schultz

引用次数: 2