Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage最新文献

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Harmonization of Islam-Sunda in the Wuku Taun Tradition in Cikondang Village Authors 西孔当村武库陶恩传统中伊斯兰教与顺达教的协调 作者
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2023-12-31 DOI: 10.23969/sampurasun.v9i2.9746
Erti Dinihayati, Ade Priangani
{"title":"Harmonization of Islam-Sunda in the Wuku Taun Tradition in Cikondang Village Authors","authors":"Erti Dinihayati, Ade Priangani","doi":"10.23969/sampurasun.v9i2.9746","DOIUrl":"https://doi.org/10.23969/sampurasun.v9i2.9746","url":null,"abstract":"In the case of Sundanese society and culture, many Sundanese classmates were born and raised in a Sundanese environment, but no longer recognize Sundanese culture, customs and values. They are more familiar with foreign cultures and civilizations. The new civilization has had a huge influence on culture and the state of society. The values ​​that were previously believed were intimidated by the new values. On the one hand, positive things have given birth to knowledge for education, but on the other hand, Sundanese noble values ​​have faded, because of the interests of immigrants. The clash of values ​​due to evolutionary faults made the Sundanese generation begin to shift. The values ​​and social institutions that were originally considered as Sundanese identity and entities began to be doubted. They feel more valued as 'European humans' in their native form. Even though Sundanese has culture, has customs, has language, the Sundanese should be aware of their nature as Sundanese. This change has also affected traditional Sundanese villages, which have been persistent in maintaining their traditions. The Sundanese people themselves are no longer familiar with the Traditional Village of Kampung Cikondang in the Bandung area, which so far has been used as a place for preserving Sundanese Customs and Culture. For this reason, the role of all groups, the government, through policies that are more directed at cultural or cultural considerations rather than purely economic ones, are needed which are detrimental to a cultural development in the policies formulated, so that traditional enclaves such as Kampung Adat can eventually sustainable. While the community can play a role according to their respective abilities. The method used in this research is qualitative, that is used as a research procedure that produces descriptive data in the form ofwritten or spoken words from observable persons.","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":"111 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of School Operational Assistance Funds (Bos) on Optimizing the Teaching Process and Cultural Retention of Pisangsambo 1 Tirtjaya Elementary School 学校运作援助基金(Bos)对优化皮桑桑博第一蒂尔贾亚小学的教学过程和文化传承的影响
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2023-12-31 DOI: 10.23969/sampurasun.v9i2.10378
Ai Nunung, Dian Candra Fatihah, Euis Hernawati, Sonia Azizah Putri Solihah
{"title":"Impact of School Operational Assistance Funds (Bos) on Optimizing the Teaching Process and Cultural Retention of Pisangsambo 1 Tirtjaya Elementary School","authors":"Ai Nunung, Dian Candra Fatihah, Euis Hernawati, Sonia Azizah Putri Solihah","doi":"10.23969/sampurasun.v9i2.10378","DOIUrl":"https://doi.org/10.23969/sampurasun.v9i2.10378","url":null,"abstract":"This study aims to determine how much influence School Operational Assistance Funds have on Optimizing the Teaching and Learning Process and Cultural Heritage Can Be Saved at SDN Pisangsambo 1 Tirtajaya. The research method used is descriptive verification method by collecting data through field studies, questionnaires and literature study. In this research, the sample used was 32 teachers at SDN Pisangsambo 1 Tirtajaya. Based on the research results, it was obtained a correlation coefficient of 0.430 which stated that the influence of BOS funds on optimizing the teaching and learning process of Cultural Heritage Can Be Saved at SDN Pisangsambo 1 is categorized as moderate because it is in the range of 0.40-0.599. The results of the t hypothesis test show that the amount of t count to t table is 2.612 > t table 1.697 which means that there is an influence between BOS funds on optimizing the teaching and learning process by saving culture. Based on the results of the calculation of the coefficient of determination, an R square of 18.5% is obtained, which means that the optimization of the teaching and learning process at SDN Pisangsambo 1 is influenced by BOS funds of 18.5%. The obstacles that occurred at SDN Pisangsambo 1 Tirtajaya were the lack of optimal communication received and the lack of knowledge of the recipients of BOS funds, which hampered the process of managing BOS funds implemented in the school. The suggested solution for schools is to increase effective two-way communication between the school and teachers and to disseminate knowledge about the management of BOS funds more intensely so that it can run well and systematically. Providing appropriate BOS can motivate schools to improve the quality of school education.","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":" 432","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139136769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cultural Transformation in Customers’ Purchasing: Is It Affected by Effective Social Media Marketing Activities? 客户采购中的文化转变:有效的社交媒体营销活动是否会对其产生影响?
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2023-12-31 DOI: 10.23969/sampurasun.v9i2.10218
Renata Kussoy
{"title":"Cultural Transformation in Customers’ Purchasing: Is It Affected by Effective Social Media Marketing Activities?","authors":"Renata Kussoy","doi":"10.23969/sampurasun.v9i2.10218","DOIUrl":"https://doi.org/10.23969/sampurasun.v9i2.10218","url":null,"abstract":"Nowadays we can clearly see the transformation and the shift of many customers in purchasing the products they need. From traditional way of shopping by visiting malls or traditional markets to online purchasing. This research is to study the impact of social media marketing on customers’ intention to purchase the products, and the mediating effects of consumers’ engagement in relation between digital marketing and purchase intention. Using mixed method in a case study of one baby fashion X shop in Bandung, the writer obtained the data from digital application (Shopee) to see the total amount of purchase per month for the last 18 months, questionnaires to receive data of customers’ intention to purchase the products, interview with social marketing designer to know how she designed the platform of its shop production, and the manager marketing to find how he planned his strategies in selling his products in online market. The results show that the social media marketing activities need to be supported by advertising of the products to make it more effective in affecting customers’ engagement in the brand awareness and intention to buy, thus the manager’s strategy should improve his strategic phase, in which he has formal process to plan and execute social media marketing activities with clearly defined objectives and metrics.","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":"115 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Empowerment Of Rancakalong Village In The Development Of Culture-Based Tourism Villages 兰卡卡隆村在发展以文化为基础的旅游村落中的赋权情况
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2023-12-31 DOI: 10.23969/sampurasun.v9i2.10360
Wawan Kurniawan, Anwar Anwar, Canra Permadi
{"title":"The Empowerment Of Rancakalong Village In The Development Of Culture-Based Tourism Villages","authors":"Wawan Kurniawan, Anwar Anwar, Canra Permadi","doi":"10.23969/sampurasun.v9i2.10360","DOIUrl":"https://doi.org/10.23969/sampurasun.v9i2.10360","url":null,"abstract":"Villages are now no longer seen as an area that only depends on the regional government, but villages are now self-governing communities where the Village Law states that villages have a function in managing government, village finances, village development, and obtaining facilities. and guidance from the Regency/City government. Building a village is not something easy. Development requires participation from all elements of village society. Village development does not only focus on physical development, but village development also includes economic development and social development. Development in an area or village is an inevitability that must be carried out by regional governments and village governments, one of which is through development that has beneficial value for regional governments, village governments and the community. Developing tourism is the most appropriate step taken by regional governments and village governments where tourism is an important aspect for a country and regional government. With tourism, a country or more specifically the local government where tourist attractions are located provides benefits to the welfare of the community and becomes a source of development costs for government administrators. Empowerment and development of an area or village of course needs to be supported by the entire community, through community empowerment in developing an area. This research uses a qualitative research approach, namely research that produces analytical procedures that do not use statistical analysis procedures or other quantification methods, based on efforts to build the views of the people being studied in detail, formed with words,a holistic and complex picture. Qualitative research is scientific research that aims to understand a phenomenon in a social context naturally by embedding a process of in-depth communication interaction between research and the phenomenon being studied. This approach was chosen with the consideration that the nature of research data is able to maintain the integrity of the object, meaning that various data related to research are understood as an integrated unit","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":"43 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139131432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Local Leadership Communications In the Tradition Of Ngaruwat Bumi In The Traditional Village Of Banceuy, Subang District 梳邦区班苏伊传统村落 Ngaruwat Bumi 传统中的地方领导力交流
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2023-12-31 DOI: 10.23969/sampurasun.v9i2.10429
Dhini Ardianti, Vera Hermawan
{"title":"Local Leadership Communications In the Tradition Of Ngaruwat Bumi In The Traditional Village Of Banceuy, Subang District","authors":"Dhini Ardianti, Vera Hermawan","doi":"10.23969/sampurasun.v9i2.10429","DOIUrl":"https://doi.org/10.23969/sampurasun.v9i2.10429","url":null,"abstract":"This research explains local leadership communication in the Ngaruwat Bumi tradition in Banceuy Village, Subang Regency. The description of the life of the Banceuy Village community as seen from local leadership based on social position and the social role of the actors in the Banceuy Traditional Village community is important in seeing the course of Ngaruwat Bumi rituals and traditions. This local leadership role is related to religion and belief which is centered on the Tatali Karuhun value system as a legacy of previous ancestral traditions. This ritual is a way of honoring the existence of Dewi Sri (Goddess of Rice) who has given blessings to the lives of the people of Banceuy Traditional Village by dancing and singing Dewi Sri. The problem of this research is the communication process in the Ngaruwat Bumi tradition in the Banceuy Traditional Village, the role and communication of traditional leaders as local leaders in the Ngaruwat Bumi tradition in the Banceuy Traditional Village. The method used in this research is a qualitative method with a qualitative descriptive approach, through observation, literature study and interviews with traditional leaders of the Banceuy Indigenous village using purposive sampling techniques. The research results show that communication and the role of local leadership through the Ngaruwat Bumi ritual in Banceuy Subang Village is a local tradition that emphasizes the importance of ritual in fostering dialogue between humans and nature. This involves various aspects, including verbal, symbolic and social interactions, which aim to maintain and strengthen cultural identity and community values. These rituals also function as mediators of conflict between local residents and external authorities, increasing cultural awareness, environmental conservation, and social life.","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":"117 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COMMUNITY EMPOWERMENT PLAN IN OVERCOMING MALNUTRITION 克服营养不良的社区赋权计划
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2023-06-30 DOI: 10.23969/sampurasun.v9i1.7523
Willya Achmad
{"title":"COMMUNITY EMPOWERMENT PLAN IN OVERCOMING MALNUTRITION","authors":"Willya Achmad","doi":"10.23969/sampurasun.v9i1.7523","DOIUrl":"https://doi.org/10.23969/sampurasun.v9i1.7523","url":null,"abstract":"Malnutrition status in children is an important thing that must be known by every parent and malnutrition can affect children's brain development. Malnutrition status includes chronic nutritional problems caused by many factors such as socioeconomic conditions, maternal nutrition during pregnancy, illness in infants, and lack of nutritional intake in infants. To overcome this, the active role of the community is needed through a community empowerment plan. This study aims to investigate community empowerment plans in tackling malnutrition. This research will use qualitative methods with descriptive analysis. This research will also examine documents related to community empowerment programs in tackling malnutrition. The results of this study are expected to provide recommendations for related parties in the development of community empowerment programs that are more effective in tackling malnutrition.","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116244261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
THE OPENNESS OF ACCESS AND BEHAVIOR OF DISPOSING OF GARBAGE ON THE RIVERBANKS 河堤垃圾处理的开放性与行为
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2023-06-30 DOI: 10.23969/sampurasun.v9i1.7054
Ai Nurhayati, Guruh Burhanto
{"title":"THE OPENNESS OF ACCESS AND BEHAVIOR OF DISPOSING OF GARBAGE ON THE RIVERBANKS","authors":"Ai Nurhayati, Guruh Burhanto","doi":"10.23969/sampurasun.v9i1.7054","DOIUrl":"https://doi.org/10.23969/sampurasun.v9i1.7054","url":null,"abstract":"The people of Loji village have limited access to the riverbanks which makes them a place to live rubbish. The purpose of this study is to show what kind of behavior and access the village community Loji behaved to throw garbage on the riverbank. The method used is interview and observation. The results of this study found that the open access factor makes people feel now the riverbanks have become common property and are used together to be used as a place of waste disposal. The concepts of access and rational choice are used because they can explain the behavior of residents to dispose of waste that pollutes and damages the environment.","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129305266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SUNDANESE TRADITIONAL GAMES AS MEDIA FOR PROMOTING CHILDREN’S COGNITIVE, AFFECTIVE AND PSYCHOMOTOR DEVELOPMENT IN CIKAUM SUBANG 以巽他传统游戏为媒介促进儿童认知、情感和心理运动的发展
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2023-06-30 DOI: 10.23969/sampurasun.v9i1.7301
Atri Nadia Astarina, Ida Zuraida, H. Hendar, Heri Heryono, Meita L. Sujatna
{"title":"SUNDANESE TRADITIONAL GAMES AS MEDIA FOR PROMOTING CHILDREN’S COGNITIVE, AFFECTIVE AND PSYCHOMOTOR DEVELOPMENT IN CIKAUM SUBANG","authors":"Atri Nadia Astarina, Ida Zuraida, H. Hendar, Heri Heryono, Meita L. Sujatna","doi":"10.23969/sampurasun.v9i1.7301","DOIUrl":"https://doi.org/10.23969/sampurasun.v9i1.7301","url":null,"abstract":"Preschool age that ranges from three to five years old is considered as a critical period for children’s development in several aspects. This development is highly suggested to be stimulated through activities that can be enjoyed by the children. Starting from this point, this study aims to investigate how Sundanese traditional games can promote the development of children’s cognitive, affective, and psychomotor abilities that are widely recognized as the three crucial learning domains proposed by Bloom (1956). The study that was conducted in Early Childhood Education (PAUD) in Cikaum Subang employed a descriptive qualitative method. The data of this study were taken from questionnaires that were distributed to 92 PAUD teachers as the participants. The study reveals that about 85% of the participants implemented traditional games as one of the teaching methods in their classes. Based on the analysis, it was found that the various types of traditional games employed by singing, guessing riddles, doing role play, and involving physical activities could promote the development of children’s cognitive, affective, and psychomotor capacities in three main ways. First, they provided children with game activities that could stimulate their thinking, counting, remembering, and solving problems capacity. Second, they helped develop children’s emotional quotient through the values learned and rules implemented in the games. Lastly, they involved physical activities that could improve the children’s strength, durability, flexibility,and balance.","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121894532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
GREEN TOURISM CONCEPT FOR RECOVERY INDONESIAN TOURISM MODEL AFTER PANDEMIC COVID-19 新冠疫情后印尼旅游模式复苏的绿色旅游理念
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2023-06-30 DOI: 10.23969/sampurasun.v9i1.6191
Ika Sri Hastuti, Melaty Anggraini
{"title":"GREEN TOURISM CONCEPT FOR RECOVERY INDONESIAN TOURISM MODEL AFTER PANDEMIC COVID-19","authors":"Ika Sri Hastuti, Melaty Anggraini","doi":"10.23969/sampurasun.v9i1.6191","DOIUrl":"https://doi.org/10.23969/sampurasun.v9i1.6191","url":null,"abstract":"Experiencing impact crisis, the number of tourists visiting Indonesia experience decreased, and had an impact on the occupancy of all hotels in Indonesia, which decreased by around 12.67% from the total in the previous year in 2019. A lot of energy work in the field of industry tourist experience bleaching consequence crisis that, recorded in the official site Kemenparekraf about 409 thousand power work housed. Adversity Industry tourist has implications for the inhibition developments in the sector others, such as continuity power work and business in the field of harmful tourism Indonesian economy.  Research methods, the author uses qualitative research with scheme begins with determining the objectives or questions that underlie the research Destinations tour the could made example or model for repair quality tourist bulk previously in the post- pandemic era because already carry draft tourist sustainable. Customized with addition the rules more Health protocols tight in the pandemic era with pattern application CHSE (Cleanliness, Healthy, Safety, and Environmental Sustainability) certification recommended by World Health Organization (WHO) as a standard for implementing tourism side by side with COVID -19 so that people who can travel feel safe and trust that journey tour the no will caught transmission of the Covid-19 virus. Emergency response mechanisms that disable economic activity, including that which may come from the tourism industry. due to the fact that the existence of lockdowns and the prohibition of outside activities In houses makes activity tours halt Many have been stopped in order to stop the virus's inflow and outflow before it destroys the tourism industry's business model. \u0000Keywords: Tourism Strategy, Green Tourism, New Normal after pandemics","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128713094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE INNOVATIVE ROLE OF DIGITALIZATION MOTIVATES SMES MAINTAIN PRODUCTS BASED ON LOCAL CULTURE 数字化的创新作用促使中小企业保持基于本土文化的产品
Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pub Date : 2022-12-31 DOI: 10.23969/sampurasun.v8i2.6279
R. A. Mariana Febrianti, Thesa Aprilia
{"title":"THE INNOVATIVE ROLE OF DIGITALIZATION MOTIVATES SMES MAINTAIN PRODUCTS BASED ON LOCAL CULTURE","authors":"R. A. Mariana Febrianti, Thesa Aprilia","doi":"10.23969/sampurasun.v8i2.6279","DOIUrl":"https://doi.org/10.23969/sampurasun.v8i2.6279","url":null,"abstract":"Bali has a variety of customs, cultures that are different from other regions, traditional characteristics are expressed in a songket cloth which is full of meaning and contains a very deep meaning. The work of each region has its own style and variety, where the songket cloth from Sidemen Village has unique characteristics, especially the appearance of motifs and colors, so that they are used as the advantages of regional products. This study purposes to increase competitiveness through digitalization which motivates SMEs to maintain their local culture through product differentiation, innovation, customer relationship management and customer value based on local wisdom. Samples were taken from 150 SMEs of songket cloth using the sampling method and analyzed by SEM (Structural Equation Modeling) model. The results of the study conclude that product differentiation and innovation have an influence on customer value through customer relationship management. Suggestions are proposed that the maximum value for customers by developing continuous innovation without losing the characteristics of Bali with all its creativity in building a positive image, so that it can contribute to business continuity, especially SMEs.","PeriodicalId":185955,"journal":{"name":"Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114138533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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