{"title":"Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets","authors":"Myoung-Jin Chae , Molan Kim","doi":"10.1016/j.jretconser.2025.104513","DOIUrl":"10.1016/j.jretconser.2025.104513","url":null,"abstract":"<div><div>This study investigates how AI assistants' human-likeness (robotic, near-human, and human) influences consumer trust, satisfaction, and product choices, with a particular focus on premium technology products. It further examines how individuals’ context communication orientation (high vs. low) moderates these effects. Two experimental studies were conducted, wherein participants interacted with AI assistants recommending high-tech products under varying levels of AI anthropomorphism. Data on consumer trust, satisfaction, and purchase intentions were collected and analyzed using regression-based models to test the hypothesized relationships. Overall, human AI assistants elicited lower trust and satisfaction than non-human designs in choosing tech products, while the effects were moderated by context communication orientation. In high-tech premium categories, robotic AI proved more persuasive for most consumers, aligning with expectations of transparency and expertise. However, for high-context consumers, the positive impact of robotic AI was attenuated, making human-like AI notably more effective in driving premium product choices. In contrast, low-context consumers demonstrated higher preference for premium recommendations from robotic AI. Firms introducing premium tech products should consider the interplay between AI anthropomorphism and context orientation. Robotic AI may enhance trust for most consumers contemplating premium-tier items, whereas human-like AI can be beneficial in attracting high-context consumers seeking relational cues. By tailoring AI assistant designs to match product tier and context orientation, companies can optimize consumer engagement and purchase intentions.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"88 ","pages":"Article 104513"},"PeriodicalIF":13.1,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145003902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TechnovationPub Date : 2025-09-06DOI: 10.1016/j.technovation.2025.103356
Tingting Zhu , Andrea Moro , Johannes Gartner , Elmar Puntaier , Solomon Akele Abebe
{"title":"Global minds, global funds: International top management and ICO fundraising in developing economies","authors":"Tingting Zhu , Andrea Moro , Johannes Gartner , Elmar Puntaier , Solomon Akele Abebe","doi":"10.1016/j.technovation.2025.103356","DOIUrl":"10.1016/j.technovation.2025.103356","url":null,"abstract":"<div><div>Drawing on the Resource-Based View (RBV), our study examines how C-level management team composition influences fundraising through Initial Coin Offerings (ICOs) in the context of developing countries. Using a dataset of 458 ICOs and Probit regression analyses, we find that born-digital ventures led by internationally diverse management teams attract more capital, as investors associate diversity with superior entrepreneurial skills and valuable tacit knowledge. Moreover, having a foreign CEO with strong entrepreneurial experience further increases investor confidence by helping investors to distinguish credible, competent teams. Our findings contribute to the RBV by showing that managerial diversity and skillsets stand out during an investor's screening process. We discuss implications for policymakers, investors and local entrepreneurs in developing countries.</div></div>","PeriodicalId":49444,"journal":{"name":"Technovation","volume":"149 ","pages":"Article 103356"},"PeriodicalIF":10.9,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145004443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sheltered in place: Risk assessment modeling and proposed action in the Red River Gorge","authors":"Emily A. Shirilla","doi":"10.1016/j.jort.2025.100945","DOIUrl":"10.1016/j.jort.2025.100945","url":null,"abstract":"<div><div>Cultural landscapes are increasingly at risk of damage due to growing recreation tourism activity. This is especially true for public parks and protected areas due to their popularity for hiking, camping, rock climbing, and other activities. Rockshelters often hold valuable archaeological artifacts telling of past peoples and their lifestyle. These cultural landscapes hold contemporary importance to culturally affiliated Indigenous descendant communities as well as recreationists. In Kentucky's Red River Gorge Geological Area, hundreds of cultural sites have been impacted by visitors who may or may not be aware of the full consequences of their activities. This paper presents a review of histories of use in this area. It defines human impacts by developing a risk assessment model that investigates the relationship between destructive impacts to rockshelter sites and patterns in tourist behavior. The model is informed by Forest Service site data and consists of a series of geographic information system-derived variables assessing the impacts of distance and visibility on rockshelter disturbance. This model can be used to inform future heritage and conservation planning.</div></div>","PeriodicalId":46931,"journal":{"name":"Journal of Outdoor Recreation and Tourism-Research Planning and Management","volume":"52 ","pages":"Article 100945"},"PeriodicalIF":4.4,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145005007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Beyond the screen: Understanding consumer engagement with live-stream shopping from the perspective of the information system success model","authors":"Xiao-Wu Wang , Yihao Guo","doi":"10.1016/j.jretconser.2025.104515","DOIUrl":"10.1016/j.jretconser.2025.104515","url":null,"abstract":"<div><div>Researchers have yet to fully elucidate the relationship between the live-stream shopping context and consumer engagement. In this study, live-stream shopping is conceptualized as an information system, and a theoretical framework that is grounded in the information system success model (ISSM) is developed. We draw on semistructured focus group interviews to extend the ISSM to incorporate the dual-path chain mediating effects of perceived value, satisfaction, and trust, alongside the moderating effect of brand popularity. We then use SmartPLS software to test the proposed model by reference to survey data obtained from 330 Chinese live-stream shoppers. The results support all the hypothesized relationships, notably highlighting the negative moderating effect of brand popularity on the theoretical model proposed in this research. Necessary condition analysis (NCA) reveals that among the six independent variables investigated in this context, streamer persuasion quality has the greatest effect size. Additional analyses reveal that the weekly duration of live stream watching does not affect the relationships between the independent variables and perceived value; however, it does influence the interrelations among consumers’ psychological variables. The findings of this research suggest that firms can strategically design and manage live-stream shopping contexts from an information system perspective. Finally, the theoretical and practical implications of this study are discussed, and directions for future research on this topic are highlighted.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"88 ","pages":"Article 104515"},"PeriodicalIF":13.1,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145007715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer Centricity in B2B Context: Exploring Triggers, Enablers, and Barriers to Strategy Formulation and Implementation","authors":"Kofi Osei-Frimpong , Nouha Berrada , Graeme McLean","doi":"10.1016/j.jbusres.2025.115690","DOIUrl":"10.1016/j.jbusres.2025.115690","url":null,"abstract":"<div><div>Customer centricity is recognized for its potential to generate value for both organizations and their customers; however, its formulation and implementation in B2B settings remain complex. This study empirically examines the triggers, enablers, inhibitors, and conditions influencing customer centricity strategy formulation and implementation in B2B organizations. Employing a qualitative multiple case study approach, the research involved 22 in-depth interviews with senior managers, two focus group discussions, participation in customer centricity workshops, and interactions with three expert facilitators. Customer centricity strategy formulation enablers include departmental integration, employees’ perception of customer centricity, collaborative B2B customer relationships, supportive organizational culture, and strategic vision. Barriers were rooted in product-centric mindsets and rigid decision-making systems. Effective implementation relies on leadership support, employee empowerment, and customer voice heterogeneity, while challenges include lack of management commitment and department cohesion. This study contributes to understanding the complexities of customer centricity and provides actionable insights for B2B organizations seeking to adopt customer-focused strategies.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115690"},"PeriodicalIF":9.8,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145005034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Matthias Mrożewski, Aleksandra Dadełło, Charleen von Kolpinski, Olivier Delbard
{"title":"What Drives Impact Scaling? The Roles of Resources, Innovation Performance, and Sustainability Orientation","authors":"Matthias Mrożewski, Aleksandra Dadełło, Charleen von Kolpinski, Olivier Delbard","doi":"10.1002/bse.70147","DOIUrl":"https://doi.org/10.1002/bse.70147","url":null,"abstract":"The literature on sustainable entrepreneurship calls for a deeper understanding of how to scale impact, particularly as large‐scale solutions are essential to addressing today's grand challenges. Drawing on self‐collected survey data from 97 Polish impact startups, this paper investigates the roles of resource availability, innovation performance, and sustainability orientation in scaling impact. Building on the resource‐ and knowledge‐based view and threat rigidity theory, we propose a moderated mediation model and empirically demonstrate positive effects of knowledge resources on innovation performance, which subsequently enhances impact scaling. Interestingly, a startup's sustainability orientation is found to play an ambivalent role in the resource–innovation–scaling relationship. While it negatively moderates the link between knowledge resources and innovation performance, a positive effect emerges in the innovation–scaling connection. This paradox suggests that the more sustainability entrepreneurs face trade‐offs related to sustainability, the less willing they are to invest in innovation. Our findings hold important implications for both researchers and practitioners.","PeriodicalId":9518,"journal":{"name":"Business Strategy and The Environment","volume":"70 5 1","pages":""},"PeriodicalIF":13.4,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145003101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Research PolicyPub Date : 2025-09-06DOI: 10.1016/j.respol.2025.105320
Po-Hsuan Hsu , Sterling Huang , Massimo Massa , Yaru Qian , Hong Zhang
{"title":"Exploratory innovation: A new perspective on family firms' under-diversification puzzle","authors":"Po-Hsuan Hsu , Sterling Huang , Massimo Massa , Yaru Qian , Hong Zhang","doi":"10.1016/j.respol.2025.105320","DOIUrl":"10.1016/j.respol.2025.105320","url":null,"abstract":"<div><div>We propose a new perspective on family firms' puzzling under-diversification in product spaces: these firms first need to succeed in exploratory innovation so they may diversify into new product markets. We construct a large database of family ownership and patent records of U.S. public firms, and show that family firms produce more exploratory patents than others, a relation that is stronger among under-diversified family firms. In addition, we find that such innovation indeed helps family firms diversify business risks. A causal interpretation of our result is supported by (i) using the property division standard in state-level divorce laws as an instrumental variable and (ii) constructing a propensity score matched sample. This effect is also more pronounced among larger firms, older firms, and firms in industries with faster technology replacement. Our empirical evidence addresses family firms' under-diversification puzzle through the lens of innovation strategies.</div></div>","PeriodicalId":48466,"journal":{"name":"Research Policy","volume":"54 10","pages":"Article 105320"},"PeriodicalIF":8.0,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145005064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ahmed A. Sarhan, Princess R. Bwanya, Christopher J. Cowton
{"title":"Beyond the Board: Does Female Leadership Make a Difference to Corporate Sustainability Performance, Disclosure and Assurance?","authors":"Ahmed A. Sarhan, Princess R. Bwanya, Christopher J. Cowton","doi":"10.1002/bse.70183","DOIUrl":"https://doi.org/10.1002/bse.70183","url":null,"abstract":"Previous research on gender diversity and corporate sustainability has tended to focus on the association between board diversity and sustainability performance. This study is more expansive in two crucial respects. First, it goes beyond the board to encompass senior executive diversity. Second, it also examines sustainability disclosure and assurance of that disclosure. Using 4618 firm‐year observations from companies in the UK FTSE All‐Share Index for the period 2002–2022, we find that both forms of gender diversity are positively associated with sustainability performance and disclosure, but not assurance. Sustainability‐related executive compensation moderates the relationships. We find no strong evidence of a critical mass effect, but we do see signs that executive gender diversity can substitute for board gender diversity. This comprehensive study of the gender diversity‐sustainability nexus provides significant new findings and demonstrates the importance of not leaving female executives out of the picture. Implications for researchers and practitioners are discussed.","PeriodicalId":9518,"journal":{"name":"Business Strategy and The Environment","volume":"33 1","pages":""},"PeriodicalIF":13.4,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145003098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
John Daniel Eshleman , Cecilia (Qian) Feng , Hong You
{"title":"What's in a face? CEO masculinity and cost behavior","authors":"John Daniel Eshleman , Cecilia (Qian) Feng , Hong You","doi":"10.1016/j.mar.2025.100945","DOIUrl":"10.1016/j.mar.2025.100945","url":null,"abstract":"<div><div>We examine the association between an “off-the-job” CEO characteristic—masculinity—and firm cost behavior. First, we analyze cost elasticity, defined as the responsiveness of costs to changes in sales volume, and find that masculine CEOs tend to be associated with firms with more elastic cost structures, characterized by a lower proportion of fixed costs. Second, we investigate cost stickiness, a phenomenon in which expenses decline less during sales downturns than they rise during periods of sales growth. Our evidence suggests that masculine CEOs are associated with lower cost stickiness, potentially leading to underinvestment due to aggressive cost-cutting in response to declining sales. These cuts often concentrate on non-value-enhancing expense categories. Finally, we find that masculine CEOs engage more in real earnings management through their influence on costs, reflecting an “achievement drive” incentive. This study adds to the broader understanding of how CEO personal characteristics shape firm-level operational decisions and financial outcomes.</div></div>","PeriodicalId":51429,"journal":{"name":"Management Accounting Research","volume":"67 ","pages":"Article 100945"},"PeriodicalIF":4.0,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145003848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Public value misalignment and adoption of algorithmic tools: the influence of operational capacity and external support","authors":"Alex Ingrams, Sarah Giest","doi":"10.1080/14719037.2025.2557859","DOIUrl":"https://doi.org/10.1080/14719037.2025.2557859","url":null,"abstract":"","PeriodicalId":20785,"journal":{"name":"Public Management Review","volume":"38 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145002863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}