患者考虑当地医院、卓越中心和医疗旅游选择手术。

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2023-04-01 DOI:10.1080/07359683.2021.1994171

Boonghee Yoo, Shawn T Thelen, Kristina Harrison

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引用次数: 5

摘要

本研究分析了患者在三个地点(当地医院、卓越中心医院或医疗旅游中心)选择手术(膝关节置换术或心脏搭桥)时考虑的因素，这些地点的经济激励因地点/手术而异。基于对45岁以上受访者的全国在线调查，定量和定性结果发现，基于手术地点的感知风险和满意度之间存在显著关系。然而，具体的个人因素，如个人责任、对旅行的关注、对医疗质量的感知，会影响患者对手术地点的偏好。

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Patient consideration of local hospital, center of excellence, and medical tourism options for surgery.

This research analyzes factors that patients consider when offered the option to have surgeries (knee-replacement or heart bypass) at one of three locations (local hospital, Center of Excellence hospital, or Medical Tourism) with financial incentives varying based on location/surgery. Quantitative and qualitative results, based on a national online survey of respondents over 45 years old, found a significant relationship between perceived risk and satisfaction based on location of the surgery. However, specific individual factors, such as personal responsibilities, concerns with travel, perception of healthcare quality, are found to impact patient location preference for surgery.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.