Research on the Improvement of Teaching Quality of Journalism and Communication Majors in Colleges and Universities by Using Social Media

At present, social media has long been an indispensable tool in people's lives. As a new media form, social media also has the characteristics of media. In the field of education, it can also play the role of carrying teaching content and building a bridge of bilateral interaction between teachers and students. This paper discusses the advantages of using social media in the teaching of journalism and communication specialty, such as convenience, effectiveness, extensiveness, interactivity and autonomy, and then discusses the teaching development of journalism and communication from the aspects of integrating multi-party teaching resources, linking academic and industry people, creating independent learning mode, building a new media practice platform, and improving teaching feedback and effect analysis.