包装消费品的性别定价:一种“粉红税”?

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2023-07-18 DOI:10.1287/mksc.2023.1452

Sarah Moshary, Anna E. Tuchman, Natasha Vajravelu

引用次数: 1

摘要

本文研究了企业在个人护理类别中基于性别的细分、差异化和价格歧视的程度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.