Abdul Majeed, Yao Wang, Muniba, Mollah Aminul Islam
{"title":"社会偏好对供应链绩效的影响:基于博弈论模型的应用","authors":"Abdul Majeed, Yao Wang, Muniba, Mollah Aminul Islam","doi":"10.1155/2023/4911514","DOIUrl":null,"url":null,"abstract":"<div>\n <p>Traditional supply chain literature on contracting only considers agents’ economic motivation. Nowadays, with the development of behavioral economics, social preference theory has been widely used in supply chain research. These social preferences are distinct from economic motivation and will influence agents’ behaviors in the supply chain. Agents will make decisions based on not only self-interests but also the interests of others, reciprocity, and fairness. This paper introduces the relationship and status preferences in the utility function. We aim to analyze the impact of social preference on individual competition intensity in the supply chain. A Stackelberg game model (tacit collusion) is used as the theoretical framework of the choice behavior between competition and cooperation. The theoretical results and numerical simulation analysis show that under some conditions, suppliers and retailers who take the social preference factors into account can realize multiple-stage channel coordination through revenue sharing. Moreover, social preference factors will influence the choice behavior of agents in competition and cooperation. Specifically, the relationship preference promotes close cooperation among enterprises and significantly improves the supply chain and individual performance. Status preference causes fierce competition among enterprises and adversely affects supply chain performance and individual performance, making it more unstable. These findings can provide useful insights for supply chain coordination.</p>\n </div>","PeriodicalId":50653,"journal":{"name":"Complexity","volume":"2023 1","pages":""},"PeriodicalIF":1.7000,"publicationDate":"2023-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2023/4911514","citationCount":"0","resultStr":"{\"title\":\"The Impact of Social Preferences on Supply Chain Performance: An Application of the Game Theory Model\",\"authors\":\"Abdul Majeed, Yao Wang, Muniba, Mollah Aminul Islam\",\"doi\":\"10.1155/2023/4911514\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div>\\n <p>Traditional supply chain literature on contracting only considers agents’ economic motivation. Nowadays, with the development of behavioral economics, social preference theory has been widely used in supply chain research. These social preferences are distinct from economic motivation and will influence agents’ behaviors in the supply chain. Agents will make decisions based on not only self-interests but also the interests of others, reciprocity, and fairness. This paper introduces the relationship and status preferences in the utility function. We aim to analyze the impact of social preference on individual competition intensity in the supply chain. A Stackelberg game model (tacit collusion) is used as the theoretical framework of the choice behavior between competition and cooperation. The theoretical results and numerical simulation analysis show that under some conditions, suppliers and retailers who take the social preference factors into account can realize multiple-stage channel coordination through revenue sharing. Moreover, social preference factors will influence the choice behavior of agents in competition and cooperation. Specifically, the relationship preference promotes close cooperation among enterprises and significantly improves the supply chain and individual performance. Status preference causes fierce competition among enterprises and adversely affects supply chain performance and individual performance, making it more unstable. These findings can provide useful insights for supply chain coordination.</p>\\n </div>\",\"PeriodicalId\":50653,\"journal\":{\"name\":\"Complexity\",\"volume\":\"2023 1\",\"pages\":\"\"},\"PeriodicalIF\":1.7000,\"publicationDate\":\"2023-02-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2023/4911514\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Complexity\",\"FirstCategoryId\":\"5\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1155/2023/4911514\",\"RegionNum\":4,\"RegionCategory\":\"工程技术\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MATHEMATICS, INTERDISCIPLINARY APPLICATIONS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Complexity","FirstCategoryId":"5","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1155/2023/4911514","RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATHEMATICS, INTERDISCIPLINARY APPLICATIONS","Score":null,"Total":0}
The Impact of Social Preferences on Supply Chain Performance: An Application of the Game Theory Model
Traditional supply chain literature on contracting only considers agents’ economic motivation. Nowadays, with the development of behavioral economics, social preference theory has been widely used in supply chain research. These social preferences are distinct from economic motivation and will influence agents’ behaviors in the supply chain. Agents will make decisions based on not only self-interests but also the interests of others, reciprocity, and fairness. This paper introduces the relationship and status preferences in the utility function. We aim to analyze the impact of social preference on individual competition intensity in the supply chain. A Stackelberg game model (tacit collusion) is used as the theoretical framework of the choice behavior between competition and cooperation. The theoretical results and numerical simulation analysis show that under some conditions, suppliers and retailers who take the social preference factors into account can realize multiple-stage channel coordination through revenue sharing. Moreover, social preference factors will influence the choice behavior of agents in competition and cooperation. Specifically, the relationship preference promotes close cooperation among enterprises and significantly improves the supply chain and individual performance. Status preference causes fierce competition among enterprises and adversely affects supply chain performance and individual performance, making it more unstable. These findings can provide useful insights for supply chain coordination.
期刊介绍:
Complexity is a cross-disciplinary journal focusing on the rapidly expanding science of complex adaptive systems. The purpose of the journal is to advance the science of complexity. Articles may deal with such methodological themes as chaos, genetic algorithms, cellular automata, neural networks, and evolutionary game theory. Papers treating applications in any area of natural science or human endeavor are welcome, and especially encouraged are papers integrating conceptual themes and applications that cross traditional disciplinary boundaries. Complexity is not meant to serve as a forum for speculation and vague analogies between words like “chaos,” “self-organization,” and “emergence” that are often used in completely different ways in science and in daily life.