竞争媒体平台的定价策略

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2023-08-21 DOI:10.1287/mksc.2021.0092

Wilfred Amaldoss, Jinzhao Du, Woochoel Shin

引用次数: 2

摘要

消费者和广告商之间存在横向外部性时，竞争媒体平台的均衡定价策略及其内生归巢决策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Pricing Strategy of Competing Media Platforms

Competing media platforms’ equilibrium pricing strategies in the presence of cross-side externalities between consumers and advertisers and their endogenous homing decisions.

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.