Students Sport Events as a Mechanism for Developing Human and Social Capital

Sport activity and sport events within higher schools is a key mechanism for attracting and maintaining students' interest in practicing sports. Despite the many forms of sport competition, very little is still known to what extent and how the potential of sporting events is used to generate a multitude of opportunities. Premised on the concept of strategic activation of events, the article examines student sport competitions as a platform for the creation and development of human and social capital. The article has a conceptual focus and presents principally new directions with implications for the policy and strategies of higher education institutions and sport organisations, as well as for future research in this area.