身体是一个过程还是身体是一种对象：健康广告中身材较大的女性形象的后果

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-10-24 DOI:10.1080/00913367.2023.2255234

Deepika Naidu, Andrew W. Perkins, Elizabeth Howlett

引用次数: 0

摘要

这项研究调查了健康相关品牌如何从广告中纳入体型较大的女性中受益。考虑到体型较大的女性更能代表美国的平均水平。。。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising

This research investigates how health-related brands can benefit from the inclusion of larger-bodied women in advertising. Given that larger-bodied women are more representative of the average Amer...

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.