包容性广告创造更美好的世界

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-10-24 DOI:10.1080/00913367.2023.2255242

Giampaolo Viglia, Wan-Hsiu Sunny Tsai, Gopal Das, Iryna Pentina

引用次数: 0

摘要

刊登于《广告学杂志》2023年第52卷第5期

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Inclusive Advertising for a Better World

Published in Journal of Advertising (Vol. 52, No. 5, 2023)

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.