Changes in nonprejudiced motivations track shifts in the U.S. sociopolitical climate

Recently, major societal events have shaped perceptions of race relations in the US. The current work argues that people’s motivations to be nonprejudiced toward Black people have changed in concert with these broader societal forces. Analyses of two independent archival datasets reveal that nonprejudiced motivations changed predictably in accordance with shifts in the social milieu over the last 15 years. In one dataset (N = 13,395), we track movement in internal and external motivations to respond without prejudice from 2004 to 2017. Internal motivation initially decreased before ticking upward following multiple events suggesting worsening race relations (e.g., noteworthy killings of unarmed Black men, resurgent racialized politics). Conversely, external motivation initially increased but reversed course across the same time span. A second dataset (N = 2,503) corroborates these trends in two conceptually related nonprejudiced motivations. Results suggest that changes in nonprejudiced motivations may reflect broader shifts in the sociopolitical climate.