广告中的包容性:理解消费者反应的类型学框架

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-09-29 DOI:10.1080/00913367.2023.2255252

Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, Rebecca M. Dolan

引用次数: 1

摘要

在广告中促进多样性和包容性有可能给社会带来积极的变化。尽管它很重要，但关于消费者对……的反应的研究却很有限。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.