消费者对可追溯液态奶的偏好和支付意愿:孟加拉国达卡的一项调查

IF 3.6 Q2 BUSINESS
K. Hossain, Jianhong Xue, Md. Ghulam Rabbany
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引用次数: 0

摘要

由于食品安全事件的反复发生,消费者对食品安全的担忧最近在许多发展中国家升级。包括孟加拉国在内的许多国家正试图引入更严格的食品安全控制措施,如食品可追溯性。然而,人们对孟加拉国消费者对食品可追溯性的偏好知之甚少,包括他们是否愿意为可追溯食品付费。本研究试图通过评估可能影响消费者对可追溯液态奶的偏好和WTP的因素来填补这一空白。根据2021年对达卡384名消费者的调查数据,我们的结果表明,消费者愿意为可追溯的液态奶支付比不可追溯的液态奶高出近12%的价格。区间回归分析表明,国际第三方认证、品牌、价格、污染物信息、收入和牛奶消费量是决定消费者对可追溯液态奶WTP的重要因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumers’ Preferences and Willingness to Pay (WTP) for Traceable Liquid Milk: A Survey in Dhaka, Bangladesh
ABSTRACT Consumers’ concerns about food safety have recently escalated in many developing nations as a result of repeated food safety incidents. Many countries, including Bangladesh, are trying to introduce more stringent food safety control measures such as food traceability. However, not much is known about the preferences of Bangladeshi consumers for food traceability, including whether they are willing to pay for traceable foods. This study attempts to fill this gap by evaluating factors that may influence consumers’ preferences and WTP for traceable liquid milk. Based on survey data obtained from 384 consumers in Dhaka in 2021, our results indicate that consumers are ready to pay almost 12% price premium for traceable liquid milk than for non-traceable liquid milk. Interval regression analysis reveals that international third-party certification, branding, price, information on contaminants, income, and milk consumption are important factors in determining consumers’ WTP for traceable liquid milk.
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来源期刊
CiteScore
5.70
自引率
6.90%
发文量
17
期刊介绍: From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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