地方报纸的媒介形态:卡纳达语媒体对互联网潜力的利用

Q2 Social Sciences

Asia Pacific Media Educator Pub Date : 2020-06-01 DOI:10.1177/1326365X20941398

Deepak B.J., Usha M. Rodrigues, P. Rani

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引用次数: 2

摘要

互联网的出现给传统新闻媒体业带来了新的机遇，也带来了新的威胁。互联网的无限潜力包括向媒体消费者提供即时新闻、多媒体内容和其他用户友好的功能。由于数字新闻消费在印度激增，研究印度地方报纸如何适应新媒体技术进步是很重要的。使用Zamith的(2008)。第9届国际在线新闻研讨会，1-8)方法框架，我们确定了互联网的各种潜力，可以利用传统媒体提供在线新闻。这项研究考察了印度地区新闻网站在多大程度上整合了这些潜力——互动性、超文本性、多媒体性、即时性、记忆性、个性化、普遍性、创造性和其他最新的新媒体技术。罗杰·菲德勒(Roger Fidler)的“媒介形态理论”(mediamorphosis theory)被用作一种理论方法来研究区域性语言报纸如何应对技术进步。这项研究着眼于三个最流行的卡纳达语(卡纳塔克邦的一种地方语言)报纸的新闻网站。我们的研究发现，印度地区新闻网站仅部分利用了互联网的潜力，由于其僵化的组织政策和缺乏多技能劳动力，无法探索互联网的一些功能。

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Mediamorphosis of Regional Newspapers: Utilization of the Internet’s Potential by Kannada Media

The advent of the internet has posed threats as well as offered new opportunities for the traditional news media industry. The innumerable potentials of the internet include instant delivery of news, multimedia content and other user-friendly features to media consumers. Since digital news consumption is proliferating in India, it is important to study how Indian regional newspapers have adapted to new media technological advancements. Using Zamith’s (2008. 9th International Symposium on Online Journalism, 1–8) methodological framework, we identify various potentials of the internet that can be utilized by the traditional media offering news online. The study examines the extent to which Indian regional news sites have incorporated these potentials—interactivity, hypertextuality, multimediality, immediacy, memory, personalization, ubiquity, creativity and other latest new media technologies. Roger Fidler’s ‘mediamorphosis theory’ is employed as a theoretical approach to examine how regional language newspapers are responding to technological advancements. The study looks at three news sites of the most circulated Kannada language (a regional language of Karnataka state) newspapers. Our study finds that Indian regional news sites only partially use the internet’s potentials and are unable to explore some of the internet’s features due to their rigid organizational policies and a lack of multiskilled workforce.

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来源期刊

Asia Pacific Media Educator COMMUNICATION-

自引率

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发文量

期刊介绍： Asia Pacific Media Educator is an international refereed journal published twice a year by SAGE Publications (New Delhi) in collaboration with the School of the Arts, English and Media, Faculty of Law, Humanities and the Arts, University of Wollongong in Australia. The journal follows international norms and procedures of blind peer reviewing by scholars representing a wide range of multi-disciplinary areas. APME focuses on generating discussions and dialogues among media educators, researchers and journalists. Content ranges from critical commentaries and essays to research reports and papers that contribute to journalism theory development and offer innovative ideas in improving the standard and currency of media reportage, teaching and training specific to the Asia Pacific region. Papers that integrate media theories with applications to professional practice, media training and journalism education are usually selected for peer review. APME also carries a Q&A section with book authors. APME takes conventional book reviews to a more creative level where reviewers directly engage with authors to understand the process that authors take in researching and writing the book, clarify their assumptions and pose critical questions.