多少自动电话才算太多?大型野外试验结果

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2020-10-01 DOI:10.1080/15377857.2018.1429344

Adam Zelizer

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引用次数: 3

摘要

这项研究评估了2016年德克萨斯州初选前自动打电话给选民的投票率影响。23个州立法区的选民被分配接到零到七个来自利益集团的电话，鼓励他们在选举中投票。自动呼叫增加了投票率，分配的呼叫数量似乎也在增加。结果反映了之前的研究，这些研究发送了越来越多的投票邮件，并发现在一场竞选的五到六次“接触”后，投票率的影响会下降。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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How Many Robocalls are too Many? Results from a Large-Scale Field Experiment

This study evaluates the turnout effects of automated telephone calls placed to voters in advance of the 2016 Texas primary election. Voters in 23 state legislative districts were assigned to receive between zero and seven calls from an interest group encouraging them to vote in the election. Automated calls raise turnout, with turnout appearing to increase in the number of assigned calls. Results mirror those in previous studies that send increasing amounts of get-out-the-vote mail and find that turnout effects decline after five to six “touches” from a campaign.

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.