人工智能广告提问：一种有效的方法

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2022-08-29 DOI:10.1080/00913367.2022.2111728

Jack Coffin

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引用次数: 6

摘要

摘要人工智能正在改变广告理论和实践。然而，尽管人工智能的应用比比皆是，但对于人工智能广告生态系统的本体论、技术和伦理后果，人们似乎没有提出足够的问题。考虑到技术变革的速度和不可预测性，本文采用了一种问题驱动的方法，强调了对学术界、从业者和其他广告利益相关者（包括人工智能广告消费大众）采取积极态度的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Asking Questions of AI Advertising: A Maieutic Approach

Abstract Artificial intelligence (AI) is transforming advertising theory and practice. However, while applications of AI abound, it appears that not enough questions are being asked about the ontological, technical, and ethical consequences of artificially intelligent advertising ecosystems. Given the pace and unpredictability of technological change, this article adopts a question-driven approach, emphasizing the importance of adopting a maieutic attitude for academics, practitioners, and other advertising stakeholders, including the AI-ad-consuming public.

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.