慈善广告中的个性化推荐能促进捐赠吗?感知自主的作用

IF 5.4 2区 管理学 Q1 BUSINESS
Linxiang Lv, Minxue Huang
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引用次数: 4

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Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy
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来源期刊
CiteScore
11.20
自引率
10.50%
发文量
55
期刊介绍: The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
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