印尼选择大学时MBA市场偏好的联合分析

IF 0.8 Q3 EDUCATION & EDUCATIONAL RESEARCH
Audrie Gabriella Vincenthio, A. Renardi, Willy Gunadi
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引用次数: 0

摘要

随着硕士教育市场的不断扩大,印度尼西亚将成为主要市场之一,尤其是MBA课程。大学在获得日益增长的MBA市场方面面临着挑战和机遇。本研究使用联合分析来探讨印度尼西亚MBA市场在选择大学时的偏好,通过检查在决策中被认为重要的属性所做的权衡,这在以前没有被讨论过。因此,本研究填补了研究的空白,并帮助从业者了解印度尼西亚MBA市场的偏好,从而使他们能够相应地设计项目和营销策略。结果表明,总学费和授课时间是最关键的属性。因此,定义质量的属性被发现不是重要的关注,而在减少财政负担和时间方面提供替代方案的程序更有价值。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Conjoint Analysis of MBA Market Preferences When Choosing a University in Indonesia
Abstract As the master’s education market continues to expand, Indonesia will be amongst the key markets, especially for the MBA program. Universities are faced with challenges and opportunities in acquiring the increasing MBA market. The present study uses conjoint analysis to explore Indonesia’s MBA market preferences in choosing a university by examining the tradeoffs made on attributes considered important in decision making, which has not previously been discussed. Therefore, the present study fills a gap in the research and aids practitioners in understanding the preferences of the MBA market in Indonesia, thus enabling them to design a program and marketing strategy accordingly. The results show that total tuition fees and lecturing time are the most critical attributes. Thus, attributes defining quality were found not to be of significant concern, while programs that offer alternatives in reducing financial burden and time were more valued.
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来源期刊
Journal of Continuing Higher Education
Journal of Continuing Higher Education EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
3.00
自引率
8.30%
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