《广告杂志》创刊50年来主要文章的影响分析:一个综合框架

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2022-08-16 DOI:10.1080/00913367.2022.2100526

Marla B. Royne Stafford, C. R. Taylor

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引用次数: 3

摘要

摘要本文分析并整合了《广告杂志》前50篇最佳文章的60篇提名文章年，重点是最后15篇被选为整体最佳文章。因此，本文的目的是强调这些文章的贡献及其对广告研究的整体影响。为此，作者将这些文章综合成一个组织框架，用于分析这个研究集体的贡献。该框架还有助于理解广告的不同方面，并确定可以在这些文章贡献的基础上继续发展的研究领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework

Abstract This article analyzes and integrates the 60 nominated articles for the best articles in the Journal of Advertising from its first 50 years, with a focus on the final 15 that were selected as the overall best articles. Hence, the purpose of this article is to highlight the contributions of these articles and their overall influence on advertising research. To this end, the authors synthesize these articles into an organizing framework that is used to analyze the contributions of this research collective. The framework also helps to understand distinct aspects of advertising and identify areas of research that can continue to build on the legacy of the contributions of these articles.

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.