COVID-19信息:政治派别是否会影响消费者对信息来源的信任和遵守意愿?

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2021-04-01 Epub Date: 2021-10-18 DOI:10.1080/07359683.2021.1986996

Diana L Haytko, Enping Shirley Mai, Brian J Taillon

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引用次数: 4

摘要

美国分裂的政治环境加剧了将消费者行为转变为信任和遵守COVID-19公共卫生指南的挑战。公共卫生信息的来源可信度成为争论的话题。为了了解对公共卫生信息主要来源的信任如何影响公共卫生指南的遵守，以及政治派别是否影响这种关系，进行了两项研究。结果表明，政治派别在信息源信任与公共卫生行为依从性之间起中介作用。这些发现有助于深入了解危机时期信息传递和遵守公共卫生信息的复杂性。

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COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply?

The challenge of shifting consumer behaviors toward trusting and adhering to COVID-19 public health guidelines was exacerbated by a divisive political environment in the USA. The source credibility of the public health information became a topic of debate. To understand how trust in the major sources of public health information impacts public health guideline adherence, and whether political affiliation affected this relationship, two studies were conducted. Results indicated that political affiliation mediated the relationship between source trust and public health behavior adherence. These findings provide insight into the complexity of messaging and adherence to public health messages during a time of crisis.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.