Sip, savor, but don’t spill: mindfulness enhances alcohol enjoyment without boosting consumption

Brief mindfulness meditation induction effectively reduces addictive behaviors in clinical populations, yet their impact on non-addicted individuals remains unclear. This study investigated whether brief mindfulness practice amplifies alcohol enjoyment and consumption in healthy young adults. Across two randomized controlled trials (Study 1: N = 67; Study 2: N = 89), participants with low-risk drinking profiles completed a 16-minute mindfulness induction or a neutral control task, followed by alcohol tasting and behavioral measures. Results revealed that mindfulness significantly enhanced subjective alcohol enjoyment (Study 1: d = 0.45, p = 0.01; Study 2: d = 0.45, p = 0.04) and increased positive affect while reducing negative emotion (d = 0.95–1.20, p < 0.001), but did not alter actual consumption. An Implicit Association Test (IAT) in Study 2 showed no group differences in implicit attitudes toward alcohol versus tea. These findings indicate that brief mindfulness may intensify affective and sensory responses without increasing use—possibly due to a dissociation between reward sensitivity and behavioral impulse. The results align with dual-process theories of mindfulness (e.g., Monitor and Acceptance Theory, Mindfulness-to-Meaning Theory), and highlight the importance of aligning mindfulness practices with motivational and regulatory goals to avoid unintended reinforcement of substance-related pleasure in non-addicted populations.