区块链技术应用对消费者绿色农产品购买行为影响机制的定性研究

IF 1.7 3区 农林科学 Q4 FOOD SCIENCE & TECHNOLOGY
Hua Liu, Weikun Zhang, Yatao Huang
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引用次数: 0

摘要

区块链技术由于其固有的透明度和可靠性,为解决绿色食品领域与信任相关的挑战提供了可能性。然而,其在增强消费者信任方面的实际效果尚未得到充分验证。本研究采用定性研究方法,从技术信任、信息信任和产品信任三个维度探讨区块链在绿色食品领域的应用对消费者信任和购买行为的影响。深度访谈结果显示,消费者信任的提升很大程度上取决于消费者技术认知的提升,尤其是种植和生产过程的透明度,这对消费者对产品质量的信任和感知至关重要。本研究为绿色食品行业b区块链的实证研究提供了理论基础,并为行业利益相关者提供了实践见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploring the mechanism of blockchain technology application on consumers’ green agricultural product purchasing behavior: a qualitative study

Blockchain technology offers the possibility of solving trust-related challenges in the green food sector due to its inherent transparency and reliability. However, its actual effectiveness in enhancing consumer trust has not been fully verified. This study adopts qualitative research methods to explore how blockchain applications in the green food sector influence consumer trust and purchasing behavior through 3 dimensions: technology trust, information trust, and product trust. Findings from in-depth interviews reveal that enhancing consumer trust depends largely on improving consumers’ technology cognition, especially regarding the transparency of cultivation and production processes, which is important for consumers’ trust and perception of product quality. This study provides a theoretical foundation for empirical research on blockchain in the green food sector and offers practical insights for industry stakeholders.

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来源期刊
CiteScore
3.70
自引率
4.20%
发文量
46
审稿时长
>12 weeks
期刊介绍: The JCF publishes peer-reviewed original Research Articles and Opinions that are of direct importance to Food and Feed Safety. This includes Food Packaging, Consumer Products as well as Plant Protection Products, Food Microbiology, Veterinary Drugs, Animal Welfare and Genetic Engineering. All peer-reviewed articles that are published should be devoted to improve Consumer Health Protection. Reviews and discussions are welcomed that address legal and/or regulatory decisions with respect to risk assessment and management of Food and Feed Safety issues on a scientific basis. It addresses an international readership of scientists, risk assessors and managers, and other professionals active in the field of Food and Feed Safety and Consumer Health Protection. Manuscripts – preferably written in English but also in German – are published as Research Articles, Reviews, Methods and Short Communications and should cover aspects including, but not limited to: · Factors influencing Food and Feed Safety · Factors influencing Consumer Health Protection · Factors influencing Consumer Behavior · Exposure science related to Risk Assessment and Risk Management · Regulatory aspects related to Food and Feed Safety, Food Packaging, Consumer Products, Plant Protection Products, Food Microbiology, Veterinary Drugs, Animal Welfare and Genetic Engineering · Analytical methods and method validation related to food control and food processing. The JCF also presents important News, as well as Announcements and Reports about administrative surveillance.
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