Nutriscore对地理标志产品购买意愿的影响:贝叶斯因果中介分析

IF 6 1区 经济学 Q1 AGRICULTURAL ECONOMICS & POLICY
Stranieri Stefanella , Casati Mirta , Soregaroli Claudio , Varacca Alessandro
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引用次数: 0

摘要

本研究调查了(NS)和地理标志(GI)标签如何相互作用,影响消费者对意大利和荷兰硬奶酪产品的购买意愿。使用贝叶斯因果中介分析框架,我们进行了一项在线随机实验,采用受试者间设计。分析的重点是NS级D标签对购买意愿的影响,比较普通奶酪和PDO标签。此外,我们探讨了感知健康是否介导了nsd级标签与这些产品的购买意愿之间的关系。结果显示,尽管国家食品安全等级D标签会降低人们对健康的感知,特别是在对地理标志不熟悉的国家,但其对购买意愿的总体影响是有限的。在荷兰,PDO标签减轻了NS D级对感知健康的负面影响,表明其能够抵消不利的营养信号。我们发现了NS级D标签的双重影响:由于其对感知健康的影响而对购买意愿产生负面影响,并且由于消费者欣赏其提供的透明度而可能产生直接的积极影响。这表明消费者可以欣赏NS的信息价值,即使标签传达不利的营养信息。这些见解是有价值的政策制定者和行业利益相关者管理实施包装标签在各个欧洲市场。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Nutriscore’s impact on purchase intention for products with geographical indications: a Bayesian causal mediation analysis
This study investigated how (NS) and geographical indication (GI) labels interact to influence consumers’ purchase intention for hard cheese products in Italy and the Netherlands. Using a Bayesian causal mediation analysis framework, we conducted an online randomised experiment with a between-subjects design. The analysis focused on the effect of an NS grade D label on purchase intention, comparing generic cheeses to those with PDO label. Furthermore, we explored whether perceived healthiness mediates the relationship between an NS grade D label and purchase intention for these products. The results revealed that although an NS grade D label can reduce perceived healthiness, particularly in countries with low familiarity with GIs, its total effect on purchase intention is limited. In the Netherlands, PDO label mitigates the negative effect of NS grade D on perceived healthiness, demonstrating its ability to offset unfavourable nutritional signals. We identified a dual effect of an NS grade D label: a negative effect on purchase intention due to its impact on perceived healthiness and a direct positive effect likely to result from consumers appreciating the transparency it provides. This suggests that consumers can appreciate the information value of NS, even if the label conveys unfavourable nutritional information. These insights are valuable to policymakers and industry stakeholders when managing the implementation of packaging labels in various European markets.
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来源期刊
Food Policy
Food Policy 管理科学-农业经济与政策
CiteScore
11.40
自引率
4.60%
发文量
128
审稿时长
62 days
期刊介绍: Food Policy is a multidisciplinary journal publishing original research and novel evidence on issues in the formulation, implementation, and evaluation of policies for the food sector in developing, transition, and advanced economies. Our main focus is on the economic and social aspect of food policy, and we prioritize empirical studies informing international food policy debates. Provided that articles make a clear and explicit contribution to food policy debates of international interest, we consider papers from any of the social sciences. Papers from other disciplines (e.g., law) will be considered only if they provide a key policy contribution, and are written in a style which is accessible to a social science readership.
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