Implicit bias and color-blind racial attitudes on views of Stop AAPI Hate.

Objective: In early 2020, https://stopaapihate.org/ was created to generate antiracism advocacy momentum for Asian Americans and Pacific Islanders (AAPI) communities. Social media hashtags such as #StopAAPIHate also became popular in fighting against violence and bias faced by AAPI communities. As a social movement, although Stop AAPI Hate played an important role in advocating for racial justice, research on this movement has been limited. To address this gap, this study examined the relationship between bias and views on Stop AAPI Hate.

Method: Using data from 573 Project Implicit adult respondents (56.90% White, 65.10% female, 82.60% U.S. residents, M_age = 35.18, SD_age = 15.14), participants' implicit bias, color-blind racial attitudes, and views on the Stop AAPI Hate movement were assessed.

Results: Findings indicated that anti-Asian implicit bias and color-blind racial attitude were significant negative predictors of familiarity and support for the movement, especially among participants who identified as female and other gender identities. Exploratory analyses also revealed that participants who were younger and identified as female and other gender identities showed more familiarity and support for Stop AAPI Hate.

Conclusion: This study provided preliminary evidence suggesting the link between biases and antiracism social movements while bringing more awareness to the prevalence and need to address anti-Asian sentiment. (PsycInfo Database Record (c) 2025 APA, all rights reserved).