Early identification of taboo words reveals a prominent role of semantic information in visual word recognition.

This research used the progressive demasking paradigm to investigate whether perceptual word identification is facilitated by semantic information. Experiment 1 revealed faster identification for taboo than neutral words. Experiment 2 revealed faster identification for taboo than emotionally-comparable non-taboo words, whereas the difference with respect to neutral words was possibly mitigated by list-wise factors related to list composition. Moreover, the facilitation for taboo words was impervious to habituation. The taboo connotation advantage seemingly originates from the attentional capture triggered by tabooness, a socio-culturally determined semantic feature that, under appropriate contextual conditions, modulates perceptual word identification. Our results suggest that (a) semantic processing is a pervasive component of any task involving word processing, and (b) when semantic information does not hinder the main task, it may influence even the earliest stages of word perceptual identification.