Humanizing Clients With Internalized Neoliberal Ideology Using Contextual Therapy

The well-being of individuals in the United States is steadily declining, with a concurrent rise in harmful behaviors. Contextual Therapy posits that well-being is grounded in equitable, trust-based relationships—a principle known as relational ethics. However, the dominant ideology of neoliberalism may challenge these connections by promoting individualism and self-interest. Research suggests that neoliberal influences can diminish well-being, prompting individuals to prioritize personal gain over fostering humane connections with others. Contextual Therapy provides therapists with a pathway to address these influences, supporting clients in building healthier, more humanizing relationships. This article seeks to inform therapists of the potential impact of neoliberal values on clients' lives, demonstrating how Contextual Therapy can mitigate these effects and enhance relational ethics. We begin with an overview of neoliberalism and Contextual Therapy, followed by two case examples that illustrate presenting issues potentially influenced by neoliberal factors. Finally, we introduce a framework that mental health practitioners can incorporate into treatment, utilizing Contextual Therapy to address internalized neoliberalism. By cultivating empathy and reinforcing supportive connections, we propose that Contextual Therapy can contribute to improved well-being and a reduction in harmful behaviors.