{"title":"消费者对静态酒精广告上的多个和单个健康警告的反应：爱尔兰成年人方便样本的析因调查实验。","authors":"Vania Filipova, Daire Hooper, Patrick Kenny","doi":"10.1111/dar.13990","DOIUrl":null,"url":null,"abstract":"<div>\n \n \n <section>\n \n <h3> Introduction</h3>\n \n <p>As part of several measures to inform consumers about the health risks of alcohol, the Irish Government signed into law the <i>Public Health (Alcohol) Act</i> 2018, with Section 13 requiring the implementation of multiple health warnings in all alcohol ads. Although health warnings on product labels have been subject to intensive political discussion and academic research, health warnings in alcohol ads have received little attention.</p>\n </section>\n \n <section>\n \n <h3> Methods</h3>\n \n <p>A between-subject factorial survey experiment was conducted with a convenience sample of adults in Ireland (<i>n</i> = 932) to compare single-text, multiple-text and shocking image-and-text health warnings displayed on two types of static alcohol ads—an ad with social imagery featuring people drinking alcohol and an ad featuring only the alcohol product. Believability of health warnings, negative emotions, perceived risks of alcohol use and self-efficacy to drink less were measured after viewing each alcohol ad with or without health warnings.</p>\n </section>\n \n <section>\n \n <h3> Results</h3>\n \n <p>Single-text health warnings, with and without shocking imagery, were more effective in increasing negative emotions than multiple-text health warnings (<i>p</i> ≤ 0.001), whereas multiple-text warnings were found to be more believable than single-text warnings (<i>p</i> ≤ 0.001). No significant effects were found on perceived risks of alcohol use and self-efficacy to drink less (<i>p</i> > 0.05). The warnings did not differ across demographic groups and the type of alcohol ads on all outcomes (<i>p</i> > 0.05).</p>\n </section>\n \n <section>\n \n <h3> Discussions and Conclusions</h3>\n \n <p>A single health warning emphasising cancer risk could be a useful starting point for policymakers when implementing health warnings in alcohol ads.</p>\n </section>\n </div>","PeriodicalId":11318,"journal":{"name":"Drug and alcohol review","volume":"44 2","pages":"389-402"},"PeriodicalIF":3.0000,"publicationDate":"2024-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/dar.13990","citationCount":"0","resultStr":"{\"title\":\"Consumer reactions to multiple and single health warnings on static alcohol ads: A factorial survey experiment with a convenience sample of adults in Ireland\",\"authors\":\"Vania Filipova, Daire Hooper, Patrick Kenny\",\"doi\":\"10.1111/dar.13990\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div>\\n \\n \\n <section>\\n \\n <h3> Introduction</h3>\\n \\n <p>As part of several measures to inform consumers about the health risks of alcohol, the Irish Government signed into law the <i>Public Health (Alcohol) Act</i> 2018, with Section 13 requiring the implementation of multiple health warnings in all alcohol ads. Although health warnings on product labels have been subject to intensive political discussion and academic research, health warnings in alcohol ads have received little attention.</p>\\n </section>\\n \\n <section>\\n \\n <h3> Methods</h3>\\n \\n <p>A between-subject factorial survey experiment was conducted with a convenience sample of adults in Ireland (<i>n</i> = 932) to compare single-text, multiple-text and shocking image-and-text health warnings displayed on two types of static alcohol ads—an ad with social imagery featuring people drinking alcohol and an ad featuring only the alcohol product. Believability of health warnings, negative emotions, perceived risks of alcohol use and self-efficacy to drink less were measured after viewing each alcohol ad with or without health warnings.</p>\\n </section>\\n \\n <section>\\n \\n <h3> Results</h3>\\n \\n <p>Single-text health warnings, with and without shocking imagery, were more effective in increasing negative emotions than multiple-text health warnings (<i>p</i> ≤ 0.001), whereas multiple-text warnings were found to be more believable than single-text warnings (<i>p</i> ≤ 0.001). No significant effects were found on perceived risks of alcohol use and self-efficacy to drink less (<i>p</i> > 0.05). The warnings did not differ across demographic groups and the type of alcohol ads on all outcomes (<i>p</i> > 0.05).</p>\\n </section>\\n \\n <section>\\n \\n <h3> Discussions and Conclusions</h3>\\n \\n <p>A single health warning emphasising cancer risk could be a useful starting point for policymakers when implementing health warnings in alcohol ads.</p>\\n </section>\\n </div>\",\"PeriodicalId\":11318,\"journal\":{\"name\":\"Drug and alcohol review\",\"volume\":\"44 2\",\"pages\":\"389-402\"},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2024-12-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://onlinelibrary.wiley.com/doi/epdf/10.1111/dar.13990\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Drug and alcohol review\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1111/dar.13990\",\"RegionNum\":3,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"SUBSTANCE ABUSE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Drug and alcohol review","FirstCategoryId":"3","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/dar.13990","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"SUBSTANCE ABUSE","Score":null,"Total":0}
Consumer reactions to multiple and single health warnings on static alcohol ads: A factorial survey experiment with a convenience sample of adults in Ireland
Introduction
As part of several measures to inform consumers about the health risks of alcohol, the Irish Government signed into law the Public Health (Alcohol) Act 2018, with Section 13 requiring the implementation of multiple health warnings in all alcohol ads. Although health warnings on product labels have been subject to intensive political discussion and academic research, health warnings in alcohol ads have received little attention.
Methods
A between-subject factorial survey experiment was conducted with a convenience sample of adults in Ireland (n = 932) to compare single-text, multiple-text and shocking image-and-text health warnings displayed on two types of static alcohol ads—an ad with social imagery featuring people drinking alcohol and an ad featuring only the alcohol product. Believability of health warnings, negative emotions, perceived risks of alcohol use and self-efficacy to drink less were measured after viewing each alcohol ad with or without health warnings.
Results
Single-text health warnings, with and without shocking imagery, were more effective in increasing negative emotions than multiple-text health warnings (p ≤ 0.001), whereas multiple-text warnings were found to be more believable than single-text warnings (p ≤ 0.001). No significant effects were found on perceived risks of alcohol use and self-efficacy to drink less (p > 0.05). The warnings did not differ across demographic groups and the type of alcohol ads on all outcomes (p > 0.05).
Discussions and Conclusions
A single health warning emphasising cancer risk could be a useful starting point for policymakers when implementing health warnings in alcohol ads.
期刊介绍：
Drug and Alcohol Review is an international meeting ground for the views, expertise and experience of all those involved in studying alcohol, tobacco and drug problems. Contributors to the Journal examine and report on alcohol and drug use from a wide range of clinical, biomedical, epidemiological, psychological and sociological perspectives. Drug and Alcohol Review particularly encourages the submission of papers which have a harm reduction perspective. However, all philosophies will find a place in the Journal: the principal criterion for publication of papers is their quality.
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