Developing and validating an instrument for assessing E-entrepreneurial idea feasibility

Despite the critical importance of e-entrepreneurship idea generation for e-venture success, there remains a significant lack of valid and reliable instruments to evaluate the feasibility of e-entrepreneurial ideas proposed by undergraduates during entrepreneurship learning. This study addresses this gap by creating and validating a scale based on the Business Model Canvas with a sample of 299 participants. Following established scale development procedures, a 13-item scale with four factors emerged: value creation and customer relationship management, cost structure, business viability, and customer segmentation and personalization. The scale demonstrates satisfactory internal consistency and criterion-related validity, providing a reliable tool for assessing e-entrepreneurial idea feasibility in higher education, benefiting both educators and researchers.