Words That Resonate: Synthesizing Insights From Engineering Faculty Collaboration on Entrepreneurial Mindset

Contribution: This study synthesizes insights into the thematic focuses and linguistic attributes that resonate most in engineering faculty collaborations aimed at fostering entrepreneurial mindsets (EMs). It provides a roadmap for educators and institutions to effectively communicate and encourage entrepreneurial thinking in engineering. Background: Amid the heightened emphasis on entrepreneurial thinking in engineering education, understanding the factors that resonate with faculty is pivotal for informing curriculum development, aligning with global trends, and optimizing the preparedness of engineering graduates. Research Questions: 1) What elements of the EM are most frequently emphasized by faculty in their shared educational content? 2) What aspects of the EM resonate most with academic faculty? and 3) How do these relations differ in the electrical or computer engineering disciplines compared to other engineering fields? Methodology: A comprehensive analysis of educational resources shared by faculty on EM was conducted. The study used text analytics to assess engagement metrics, such as views, shares, favorites, and downloads. The data were analyzed using Stata. Findings: Faculty engagement strongly resonates with the three core components of the EM: Curiosity, Connections, and Creating Value, often emphasized in their shared educational content. Specifically, the “Creating Value” component emerged as the most significant across most engagement measures, with nuanced variations in the electrical and computer engineering disciplines.