{"title":"组织变革中的战略传播:探索双面信息对合法性判断和变革承诺的影响","authors":"Luca Joachim Scheuer, Julia Thaler","doi":"10.1016/j.emj.2024.08.005","DOIUrl":null,"url":null,"abstract":"Employees' commitment to organizational change largely determines the success of change initiatives, and communication arguably can strengthen this commitment. By building on attribution theory and knowledge about legitimacy judgments, the current research investigates how two-sided messages, which contain both negative and positive information, affect employees’ commitment to change, through the serial mediation of credibility and legitimacy judgments. A vignette experiment with 227 participants reveals, in findings that conflict with some prior contributions, that in a change context, two-sided messages directly reduce credibility. Two-sided messages are also indirectly linked to commitment to change through the proposed serial mediation. Contrary to our hypotheses, the indirect association is negative. The study thereby adds to research on strategic communication and legitimacy during organizational change and provides valuable insights for practitioners regarding the use and context-specific limited persuasiveness of two-sided messages.","PeriodicalId":48290,"journal":{"name":"European Management Journal","volume":"5 1","pages":""},"PeriodicalIF":7.5000,"publicationDate":"2024-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Strategic communication in organizational change: Exploring the impact of two-sided messages on legitimacy judgments and commitment to change\",\"authors\":\"Luca Joachim Scheuer, Julia Thaler\",\"doi\":\"10.1016/j.emj.2024.08.005\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Employees' commitment to organizational change largely determines the success of change initiatives, and communication arguably can strengthen this commitment. By building on attribution theory and knowledge about legitimacy judgments, the current research investigates how two-sided messages, which contain both negative and positive information, affect employees’ commitment to change, through the serial mediation of credibility and legitimacy judgments. A vignette experiment with 227 participants reveals, in findings that conflict with some prior contributions, that in a change context, two-sided messages directly reduce credibility. Two-sided messages are also indirectly linked to commitment to change through the proposed serial mediation. Contrary to our hypotheses, the indirect association is negative. The study thereby adds to research on strategic communication and legitimacy during organizational change and provides valuable insights for practitioners regarding the use and context-specific limited persuasiveness of two-sided messages.\",\"PeriodicalId\":48290,\"journal\":{\"name\":\"European Management Journal\",\"volume\":\"5 1\",\"pages\":\"\"},\"PeriodicalIF\":7.5000,\"publicationDate\":\"2024-08-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Management Journal\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1016/j.emj.2024.08.005\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Management Journal","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1016/j.emj.2024.08.005","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Strategic communication in organizational change: Exploring the impact of two-sided messages on legitimacy judgments and commitment to change
Employees' commitment to organizational change largely determines the success of change initiatives, and communication arguably can strengthen this commitment. By building on attribution theory and knowledge about legitimacy judgments, the current research investigates how two-sided messages, which contain both negative and positive information, affect employees’ commitment to change, through the serial mediation of credibility and legitimacy judgments. A vignette experiment with 227 participants reveals, in findings that conflict with some prior contributions, that in a change context, two-sided messages directly reduce credibility. Two-sided messages are also indirectly linked to commitment to change through the proposed serial mediation. Contrary to our hypotheses, the indirect association is negative. The study thereby adds to research on strategic communication and legitimacy during organizational change and provides valuable insights for practitioners regarding the use and context-specific limited persuasiveness of two-sided messages.
期刊介绍:
The European Management Journal (EMJ) stands as a premier scholarly publication, disseminating cutting-edge research spanning all realms of management. EMJ articles challenge conventional wisdom through rigorously informed empirical and theoretical inquiries, offering fresh insights and innovative perspectives on key management themes while remaining accessible and engaging for a wide readership.
EMJ articles embody intellectual curiosity and embrace diverse methodological approaches, yielding contributions that significantly influence both management theory and practice. We actively seek interdisciplinary research that integrates distinct research traditions to illuminate contemporary challenges within the expansive domain of European business and management. We strongly encourage cross-cultural investigations addressing the unique challenges faced by European management scholarship and practice in navigating global issues and contexts.