作为隐性推荐的定向广告：战略性误定位和个人数据选择退出

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2024-08-02 DOI:10.1287/mksc.2023.0117

Z. Eddie Ning, Jiwoong Shin, Jungju Yu

引用次数: 0

摘要

营销科学》，印刷版前。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out

Marketing Science, Ahead of Print.

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.