无肉革命：探索消费者对肉类替代品的看法

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2024-07-11 DOI:10.1080/10454446.2024.2377542

M. Fetscherin, K. Kiefer, A. N. Sarah Braun-Herr

引用次数: 0

摘要

本文采用了 4 × 2 × 3 的研究设计，对肉类替代品消费的四个不同前因（红肉消费、消费者的健康意识、环保意识、动物保护意识、消费者的健康意识）进行了研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives

This paper employs a 4 × 2 × 3 research design with four different antecedents of meat alternative consumption (red meat consumption, consumers’ health consciousness, environmental awareness, anima...

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.