在不知情的情况下选择易腐食品

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2024-05-21 DOI:10.1287/mksc.2021.0264

Karsten Hansen, Kanishka Misra, Robert Evan Sanders

引用次数: 0

摘要

我们研究了消费者对易腐物品的选择及其对零售废弃物的影响，使用的数据集追踪了有效期内消费者的选择和货架上的库存。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Uninformed Choices in Perishables

We study consumer choices of perishable items and their effects on retail waste using a data set that tracks expiration date–level consumer choices and on-shelf inventory.

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.