区域减贫伙伴关系与电子商务贸易

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2024-05-23 DOI:10.1287/mksc.2023.0214

Zemin (Zachary) Zhong, Wenyu Zhou, Jiewei Li, Peng Li

引用次数: 0

摘要

东西部扶贫协作伙伴关系将中国东部的富裕城市与西部的经济贫困城市结成对子，本文探讨了东西部扶贫协作伙伴关系如何影响电子商务贸易。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Regional Poverty Alleviation Partnership and E-Commerce Trade

This paper examines how the East-West Poverty Alleviation Partnership, which pairs rich cities in East China with economically disadvantaged cities in West China, affects e-commerce trade.

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.