前沿：大型语言模型能否捕捉人类偏好？

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2024-04-25 DOI:10.1287/mksc.2023.0306

Ali Goli, Amandeep Singh

引用次数: 0

摘要

本文探讨了大型语言模型模拟人类调查对象并得出其偏好的潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Frontiers: Can Large Language Models Capture Human Preferences?

This paper examines the potential of large language models to mimic human survey respondents and to derive their preferences.

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.