阿根廷茶叶零售市场价格领导力的格兰杰因果关系网络

IF 1.1 Q3 BUSINESS, FINANCE

Journal of Revenue and Pricing Management Pub Date : 2024-04-09 DOI:10.1057/s41272-024-00480-y

Juan M. C. Larrosa, Emiliano M. Gutiérrez, Juan I. Uriarte, Gonzalo R. Ramírez Muñoz de Toro

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引用次数: 0

摘要

近来，超市的价格领导力已成为广泛研究的主题。在我们的研究中，我们使用了广义 Seaton-Waterson（GSW）方法，但采用了一种基于格兰杰因果关系网络的独特方法。由于它能自然地捕捉到具有统计意义的价格变化序列，网络所观察到的多重交互作用在研究配对关系时很难观察到。我们的研究以阿根廷三家商店的零售茶叶产品数据为中心。结果凸显了许多重要的领导者-追随者关系，主要与红茶选择和品牌互动有关。我们将市场上的两个主要品牌区分为细分市场的领导者。这一洞察力揭示了茶叶零售市场中的价格领导动态，为市场参与者和研究人员提供了有价值的信息。

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Granger causality networks of price leadership in the retail tea market of Argentina

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Granger causality networks of price leadership in the retail tea market of Argentina

Recently, price leadership in supermarkets has become a subject of extensive research. In our study, we utilize the Generalized Seaton–Waterson (GSW) method, but with a unique approach based on Granger causality networks. As it naturally captures statistically significant price variation sequences, the multiple interactions observed by a network present dimensions hardly observed when studying pairwise relations. Our investigation centers on retail tea product data from three stores in Argentina. The results highlight numerous significant leader–follower relationships, primarily associated with Black tea options and brand interactions. We distinguish two main brands in the market as segment leaders. This insight sheds light on the dynamics of price leadership within the retail tea market and provides valuable information for market participants and researchers alike.

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来源期刊

Journal of Revenue and Pricing Management

CiteScore

3.30

自引率

18.80%

发文量

期刊介绍： The?Journal of Revenue and Pricing Management?serves the community of researchers and practitioners dedicated to improving understanding through insight and real life situations. Each article emphasizes meaningful answers to problems whether cutting edge science or real solutions. The journal places an emphasis disseminating the best articles from the best minds and benchmarked businesses within the field of Revenue Management and Pricing.Revenue management (RM) also known as Yield Management (YM) is a management activity that marries the diverse disciplines of operations research/management science analytics economics human resource management software development marketing economics e-commerce consumer behaviour and consulting to manage demand for a firm's products or services with the goal of profit maximisation. From a practitioner standpoint RM encompasses a range of activities related to demand management including pricing segmentation capacity and inventory allocation demand modelling and business process management.Journal of Revenue and Pricing Management?aims to:formulate and disseminate a body of knowledge called 'RM and pricing' to practitioners educators researchers and students;provide an international forum for a wide range of practical theoretical and applied research in the fields of RM and pricing;represent a multi-disciplinary set of views on key and emerging issues in RM and pricing;include a cross-section of methodologies and viewpoints on research including quantitative and qualitative approaches case studies and empirical and theoretical studies;encourage greater understanding and linkage between the fields of study related to revenue management and pricing;to publish new and original ideas on research policy and managementencourage and engage with professional communities to adopt the Journal as the place of knowledge excellence i.e. INFORMS Revenue Management & Pricing section AGIFORS and Revenue Management Society and Revenue Management and Pricing International Ltd.Published six times a year?Journal of Revenue and Pricing Management?publishes a wide range of peer-reviewed practice papers research articles and professional briefings written by industry experts - including:Practice papers - addressing the issues facing practitioners in industry and consultancyApplied research papers - from leading institutions on all areas of research of interest to practitioners and the implications for practiceCase studies - focusing on the real-life challenges and problems faced by major corporations how they were approached and what was learnedModels and theories - practical models and theories which are being used in revenue managementThoughts - assessment of the key issues new trends and future ideas by leading experts and practitionersApprentice - the publication of tomorrows ideas by students of todayBook/conference reviews - reviewing leading conferences and major new books on RM and pricingThe Journal is essential reading for senior professionals in private and public sector organisations and academic observers in universities and business schools - including:Pricing AnalystsRevenue ManagersHeads of Revenue ManagementHeads of Yield ManagementDirectors of PricingHeads of MarketingChief Operating OfficersCommercial DirectorsDirectors of SalesDirectors of OperationsHeads of ResearchPricing ConsultantsProfessorsLecturers