心灵沉浸：策划令人敬畏的体验，提高品牌显著性

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-03-21 DOI:10.1080/00913367.2024.2325144

Amy Errmann

引用次数: 0

摘要

作为一种提高受众参与度的广告策略，"正念 "正受到越来越多的关注。尽管如此，现有研究对整合了 "正念 "的广告所产生的影响提供的洞察力仍然有限。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience

Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated min...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.