向消费者披露人工智能在广告中的参与：任务依赖性视角

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-03-12 DOI:10.1080/00913367.2024.2309929

Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen

引用次数: 0

摘要

人工智能（AI）在广告业的应用非常广泛，但对于是否应让消费者了解人工智能参与广告投放和广告创意，目前还没有达成共识。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective

The use of artificial intelligence (AI) in the advertising industry is widespread, yet there is no consensus on whether consumers should be informed of AI’s involvement in ad placement and ad creat...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.